Brandwave

How popular isDecipher Group?

In October 2026, people searched for Decipher Group by name about 220 times in New Zealand, a 46.7% increase from the previous year. These searches made up 4.4% of all New Zealand executive search firm searches, placing Decipher Group tenth out of 13 firms. When we asked both ChatGPT and Google AI Overviews about executive search firms, Decipher Group did not appear in any of the answers.

Search and AI answers in October 2026

Decipher Group is the tenth most searched of 13 competitors and not named in the AI answers we collected.

  1. Robert WaltersShare of searches 25.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  2. Korn FerryShare of searches 11.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Hobson LeavyShare of searches 9.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Kerridge & PartnersShare of searches 9.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Decipher GroupShare of searches 4.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Decipher Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. +3 more
  9. Alexander James–
  10. Sprout People–
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Decipher Group compared with other New Zealand executive search firms?

Decipher Group against executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, Korn Ferry, Hobson Leavy, Kerridge & Partners, Inside Recruitment, JacksonStone & Partners, Alexander James, Sheffield, Sprout People, Decipher Group, Farrow Jamieson, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

  1. 1.Robert Walters

    25.8%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Korn Ferry

    11.7%

    Moved from 6th to 2nd. 590 estimated branded searches, +22.9% vs prior month. Share +3.2 points.

  3. 3.Hobson Leavy

    9.7%

    Held 3rd. 490 estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  4. 4.Kerridge & Partners

    9.5%

    Moved from 5th to 4th. 480 estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Inside Recruitment

    7.9%

    Moved from 4th to 5th. 400 estimated branded searches, -33.3% vs prior month. Share -2.7 points.

  6. 6.JacksonStone & Partners

    7.9%

    Moved from 2nd to 6th. 400 estimated branded searches, -35.5% vs prior month. Share -3.1 points.

  7. 7.Alexander James

    6.7%

    Moved from 8th to 7th. 340 estimated branded searches, -5.6% vs prior month. Share +0.4 points.

  8. 8.Sheffield

    5.4%

    Moved from 7th to 8th. 270 estimated branded searches, -32.5% vs prior month. Share -1.7 points.

  9. 9.Sprout People

    4.6%

    Held 9th. 230 estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  10. 10.Decipher Group

    4.4%

    Held 10th. 220 estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  11. 11.Farrow Jamieson

    3.2%

    Held 11th. 160 estimated branded searches, -11.1% vs prior month. Share 0 points.

  12. 12.Johnson Partners

    2.2%

    Held 12th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  13. 13.Ichor Leadership Search

    0.99%

    Held 13th. 50 estimated branded searches, +400% vs prior month. Share +0.8 points.

Compare popularity between Decipher Group and its closest rivals

Every comparison with Decipher Group

12 comparisons

How has branded search demand for Decipher Group changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Decipher Group in New Zealand rose from 150 to 220.
  • Across the 12 months ending October 2026, Decipher Group’s share of searches among executive search firms in New Zealand increased from 3.1% to 4.4%.
  • Across the 12 months ending October 2026, Decipher Group’s share of searches among executive search firms in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.6% in March 2026.
  • Across the 12 months ending October 2026, Decipher Group rose from 11th to 10th among executive search firms in New Zealand.

How did search popularity change for New Zealand executive search firms in October 2026?

6 changes

  1. In October 2026, Korn Ferry overtook JacksonStone & Partners and 3 others to rank 2nd among executive search firms in New Zealand, with 11.7% of the searches.

  2. In October 2026, Kerridge & Partners overtook JacksonStone & Partners and Inside Recruitment to rank 4th among executive search firms in New Zealand, with 9.5% of the searches.

  3. In October 2026, Robert Walters gained share of searches among executive search firms in New Zealand, from 23.1% to 25.8%.

  4. In October 2026, Decipher Group gained share of searches among executive search firms in New Zealand, from 3.2% to 4.4%.

  5. In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.

  6. In October 2026, JacksonStone & Partners lost share of searches among executive search firms in New Zealand, from 11% to 7.9%.

How are Decipher Group’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Decipher Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Decipher Group
  • decipher group jobs

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