Brandwave

Decipher Group vs Sheffield:Which is more popular?

In September 2026, Sheffield had more branded searches than Decipher Group among executive search firms in New Zealand. Sheffield had about 400 branded searches, while Decipher Group had 180. Sheffield made up 7.1% of all executive search firm searches we track, and Decipher Group accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about executive search firms, Sheffield appeared in two of the three answers and Decipher Group in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Sheffield, about 2 searches for every 1 for Decipher Group

Sheffield 400 searchesDecipher Group 180 searches

Who does AI mention more?

Sheffield, mentioned in 2 of 3 answers, Decipher Group in 0

Sheffield in 2 of 3Decipher Group in 0 of 3

Who does AI recommend more?

Sheffield, the only one of the two named

Sheffield first in 2Decipher Group never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sheffield was mentioned in two out of three: in two of the three ChatGPT answers. Decipher Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +3 more
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Decipher Group or Sheffield more popular in search?

This chart shows how often people search Google for Decipher Group and Sheffield by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Decipher Group and Sheffield among executive search firms in New Zealand, by month

Share of searches by month for Sheffield, Decipher Group. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Decipher Group and Sheffield comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

  2. In September 2026, Sheffield rose from 8th to 7th among executive search firms in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Decipher Group’s and Sheffield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

Sheffield

2 branded search terms

  • sheffield executive search
  • sheffield recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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