Decipher Group vs Ichor Leadership Search:Which is more popular by branded search in New Zealand?
In August 2026, Decipher Group had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Decipher Group was estimated to have 220 branded searches compared to Ichor Leadership Search’s 40, and held a 9.3% Share of Search versus Ichor Leadership Search’s 1.7%.
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Which is more popular in search, Decipher Group or Ichor Leadership Search?
Executive search firms recruiting senior leaders and directors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Decipher Group, Ichor Leadership Search. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobson Leavy | Alexander James | Inside Recruitment | Farrow Jamieson | Sprout People | Decipher Group | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 19.2% | 20% | 11% | 9.8% | 11% | 1.6% |
| Nov 2025 | 27.6% | 19.4% | 25% | 9.2% | 8.7% | 7.7% | 2.6% |
| Dec 2025 | 25.2% | 19.4% | 18.7% | 19.4% | 7.9% | 7.9% | 1.4% |
| Jan 2026 | 23% | 20.4% | 21.3% | 9.6% | 8.3% | 14.3% | 3% |
| Feb 2026 | 29.9% | 22% | 22.9% | 8.4% | 7.5% | 7.9% | 1.4% |
| Mar 2026 | 32.9% | 16.1% | 25% | 9.6% | 9.9% | 5.8% | 0.68% |
| Apr 2026 | 29.8% | 17.1% | 21.5% | 9.6% | 13.2% | 7.9% | 0.88% |
| May 2026 | 23.4% | 17% | 25.5% | 14% | 11.5% | 7.7% | 0.85% |
| Jun 2026 | 27.5% | 20.2% | 25.8% | 7.7% | 9% | 9% | 0.86% |
| Jul 2026 | 25.1% | 26% | 18.1% | 10.2% | 9.8% | 8.4% | 2.3% |
| Aug 2026 | 22.9% | 21.6% | 20.8% | 11.9% | 11.9% | 9.3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Decipher Group and Ichor Leadership Search comparison changed over the last 12 months?
3 findings
- Decipher Group was ahead of Ichor Leadership Search in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Decipher Group’s estimated Share of Search among executive search firms in New Zealand moved from 11% to 9.3%, and its estimated monthly branded searches moved from 270 to 220.
- Across the 11 months ending August 2026, Ichor Leadership Search’s estimated Share of Search among executive search firms in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand executive search firms in August 2026?
2 changes
In August 2026, Decipher Group gained estimated Share of Search among executive search firms in New Zealand, from 8.4% to 9.3%.
In August 2026, Ichor Leadership Search lost estimated Share of Search among executive search firms in New Zealand, from 2.3% to 1.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Decipher Group’s and Ichor Leadership Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Decipher Group
2 branded search terms
- Decipher Group
- decipher group jobs
Ichor Leadership Search
1 branded search term
- Ichor Leadership Search
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.