Brandwave

Decipher Group vs Inside Recruitment:Which is more popular in New Zealand?

In October 2026, Inside Recruitment had more branded searches than Decipher Group among executive search firms in New Zealand. Inside Recruitment had about 400 branded searches, while Decipher Group had 220. Inside Recruitment made up 7.9% of all executive search firm searches we track, and Decipher Group accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about executive search firms, neither Decipher Group nor Inside Recruitment appeared in any of the three answers.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Inside Recruitment, about 82% more searches than Decipher Group

Inside Recruitment 400 searchesDecipher Group 220 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Decipher Group in 0 of 3Inside Recruitment in 0 of 3

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Decipher Group nor Inside Recruitment showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +3 more
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Decipher Group or Inside Recruitment more popular in search?

This chart shows how often people search Google for Decipher Group and Inside Recruitment by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Decipher Group and Inside Recruitment among executive search firms in New Zealand, by month

Share of searches by month for Inside Recruitment, Decipher Group. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Decipher Group and Inside Recruitment changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in October 2026?

4 changes

  1. In October 2026, Korn Ferry overtook JacksonStone & Partners and 3 others to rank 2nd among executive search firms in New Zealand, with 11.7% of the searches.

  2. In October 2026, Kerridge & Partners overtook JacksonStone & Partners and Inside Recruitment to rank 4th among executive search firms in New Zealand, with 9.5% of the searches.

  3. In October 2026, Decipher Group gained share of searches among executive search firms in New Zealand, from 3.2% to 4.4%.

  4. In October 2026, Inside Recruitment lost share of searches among executive search firms in New Zealand, from 10.7% to 7.9%.

How are Decipher Group’s and Inside Recruitment’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Decipher Group’s and Inside Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

Inside Recruitment

2 branded search terms

  • Inside Recruitment
  • inside recruitment jobs

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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