Brandwave

Decipher Group vs Kerridge & Partners:Which is more popular?

In September 2026, Kerridge & Partners had more branded searches than Decipher Group among executive search firms in New Zealand. Kerridge & Partners had about 480 branded searches, while Decipher Group had 180. Kerridge & Partners made up 8.5% of all executive search firm searches we track, and Decipher Group accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about executive search firms, Kerridge & Partners appeared in two of the three answers and Decipher Group in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Kerridge & Partners, about 3 searches for every 1 for Decipher Group

Kerridge & Partners 480 searchesDecipher Group 180 searches

Who does AI mention more?

Kerridge & Partners, mentioned in 2 of 3 answers, Decipher Group in 0

Kerridge & Partners in 2 of 3Decipher Group in 0 of 3

Who does AI recommend more?

Kerridge & Partners, the only one of the two named

Kerridge & Partners first in 2Decipher Group never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kerridge & Partners was mentioned in two out of three: in two of the three ChatGPT answers. Decipher Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +3 more
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Decipher Group or Kerridge & Partners more popular in search?

This chart shows how often people search Google for Decipher Group and Kerridge & Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Decipher Group and Kerridge & Partners among executive search firms in New Zealand, by month

Share of searches by month for Kerridge & Partners, Decipher Group. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Decipher Group and Kerridge & Partners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

  2. Kerridge & Partners’ share of searches among executive search firms in New Zealand has gained ground for 3 months in a row, from 6.6% to 8.5% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Decipher Group’s and Kerridge & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

Kerridge & Partners

1 branded search term

  • kerridge & partners

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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