Brandwave

Alexander James vs Decipher Group:Which is more popular in New Zealand?

In October 2026, Alexander James had more branded searches than Decipher Group among executive search firms in New Zealand. Alexander James had about 340 branded searches, while Decipher Group had 220. Alexander James made up 6.7% of all executive search firm searches we track, and Decipher Group accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about executive search firms, neither Alexander James nor Decipher Group appeared in any of the three answers.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Alexander James, about 55% more searches than Decipher Group

Alexander James 340 searchesDecipher Group 220 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Alexander James in 0 of 3Decipher Group in 0 of 3

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Alexander James nor Decipher Group showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. +2 more
  10. Alexander James–
  11. +1 more
  12. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Alexander James or Decipher Group more popular in search?

This chart shows how often people search Google for Alexander James and Decipher Group by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Alexander James and Decipher Group among executive search firms in New Zealand, by month

Share of searches by month for Alexander James, Decipher Group. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Alexander James and Decipher Group changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in October 2026?

2 changes

  1. In October 2026, Decipher Group gained share of searches among executive search firms in New Zealand, from 3.2% to 4.4%.

  2. In October 2026, Alexander James rose from 8th to 7th among executive search firms in New Zealand.

How are Alexander James’ and Decipher Group’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Alexander James’ and Decipher Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alexander James

3 branded search terms

  • Alexander James
  • alexander james jobs
  • alexander james recruitment

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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