Brandwave

Decipher Group vs Johnson Partners:Which is more popular?

In September 2026, Decipher Group had more branded searches than Johnson Partners among executive search firms in New Zealand. Decipher Group had about 180 branded searches, while Johnson Partners had 140. Decipher Group made up 3.2% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Johnson Partners appeared in two of the three answers and Decipher Group in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Decipher Group, about 29% more searches than Johnson Partners

Decipher Group 180 searchesJohnson Partners 140 searches

Who does AI mention more?

Johnson Partners, mentioned in 2 of 3 answers, Decipher Group in 0

Johnson Partners in 2 of 3Decipher Group in 0 of 3

Who does AI recommend more?

Johnson Partners, the only one of the two named

Johnson Partners first in 2Decipher Group never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Johnson Partners was mentioned in two out of three: in two of the three ChatGPT answers. Decipher Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +3 more
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Decipher Group or Johnson Partners more popular in search?

This chart shows how often people search Google for Decipher Group and Johnson Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Decipher Group and Johnson Partners among executive search firms in New Zealand, by month

Share of searches by month for Decipher Group, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Decipher Group and Johnson Partners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

1 change

  1. In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Decipher Group’s and Johnson Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

Johnson Partners

1 branded search term

  • johnson partners

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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