Brandwave

Decipher Group vs Farrow Jamieson:Which is more popular in New Zealand?

In October 2026, Decipher Group had more branded searches than Farrow Jamieson among executive search firms in New Zealand. Decipher Group had about 220 branded searches, while Farrow Jamieson had 160. Decipher Group made up 4.4% of all executive search firm searches we track, and Farrow Jamieson accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about executive search firms, Farrow Jamieson appeared in one of the three answers and Decipher Group in none.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Decipher Group, about 38% more searches than Farrow Jamieson

Decipher Group 220 searchesFarrow Jamieson 160 searches

Who does AI mention more?

Farrow Jamieson, mentioned in 1 of 3 answers, Decipher Group in 0

Farrow Jamieson in 1 of 3Decipher Group in 0 of 3

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Farrow Jamieson was mentioned in one out of three: in one of the three ChatGPT answers. Decipher Group did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. +3 more
  11. Decipher Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Decipher Group or Farrow Jamieson more popular in search?

This chart shows how often people search Google for Decipher Group and Farrow Jamieson by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Decipher Group and Farrow Jamieson among executive search firms in New Zealand, by month

Share of searches by month for Decipher Group, Farrow Jamieson. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Decipher Group and Farrow Jamieson changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Decipher Group took it in January 2026, Farrow Jamieson took it in February 2026, Decipher Group took it in June 2026, Farrow Jamieson took it in July 2026, Decipher Group took it in October 2026.
  • Across the 12 months ending October 2026, Decipher Group’s share of searches among executive search firms in New Zealand moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 150 to 220.
  • Across the 12 months ending October 2026, Farrow Jamieson’s share of searches among executive search firms in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 180 to 160.

How did search popularity change for New Zealand executive search firms in October 2026?

2 changes

  1. In October 2026, Decipher Group gained share of searches among executive search firms in New Zealand, from 3.2% to 4.4%.

  2. Estimated monthly branded searches for Farrow Jamieson in New Zealand fell 11.1% over 12 measured months, from 180 to 160 in October 2026.

How are Decipher Group’s and Farrow Jamieson’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Decipher Group’s and Farrow Jamieson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Decipher Group

2 branded search terms

  • Decipher Group
  • decipher group jobs

Farrow Jamieson

3 branded search terms

  • farrow jamieson jobs
  • farrow jamieson recruitment
  • farrowjamieson

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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