Brandwave

How popular isBooking.com in search?

In August 2026, there were an estimated 90.6K branded searches for Booking.com in New Zealand which is up 55.5% over the last 11 months. Booking.com holds 30% estimated Share of Search among New Zealand holiday home rentals and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Airbnb61.5%
  2. Booking.com30%
  3. Bookabach6.8%
  4. Vrbo0.92%
  5. Holiday Houses0.74%
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Which holiday home rentals compete with Booking.com?

Booking.com against holiday home rentals in New Zealand, by month

Share of Search by month for Airbnb, Booking.com, Bookabach. The figures are in the table below the chart.

View monthly share of search table
MonthAirbnbBooking.comBookabachVrboHoliday Houses
Oct 202568.1%21.7%8.1%1%1.1%
Nov 202568.4%21.8%7.6%1.1%1.1%
Dec 202570.2%20.9%6.9%1.1%0.95%
Jan 202668.4%22%7.2%1.1%1.3%
Feb 202666.8%24.4%6.6%1.3%0.87%
Mar 202666.7%24.8%6.7%1.1%0.73%
Apr 202667.8%24.4%6.2%0.86%0.72%
May 202665.7%26.5%6.3%0.87%0.69%
Jun 202664.6%27.7%6.2%0.78%0.79%
Jul 202663.9%27.6%7%0.75%0.78%
Aug 202661.5%30%6.8%0.92%0.74%
Sep 2026—————

  1. 1.Airbnb

    61.5%

    held 1st · 186K estimated branded searches · +0.07% vs prior month · -2.3 points

  2. 2.Booking.com

    30%

    held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.4 points

  3. 3.Bookabach

    6.8%

    held 3rd · 20.4K estimated branded searches · +0.15% vs prior month · -0.3 points

  4. 4.Vrbo

    0.92%

    moved from 5th to 4th · 2.8K estimated branded searches · +28.1% vs prior month · +0.2 points

  5. 5.Holiday Houses

    0.74%

    moved from 4th to 5th · 2.2K estimated branded searches · -0.88% vs prior month · 0 points

Compare search popularity between Booking.com and its closest rivals

How has branded search demand for Booking.com changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Booking.com in New Zealand rose from 58.2K to 90.6K.
  • Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand increased from 21.7% to 30%.
  • Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand peaked at 30% in August 2026 and was lowest at 20.9% in December 2025.

How did search popularity change for New Zealand holiday home rentals in August 2026?

  1. In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.

  2. In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.

  3. In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.

  4. In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.

Which online travel booking sites compete with Booking.com?

Booking.com against online travel booking sites in New Zealand, by month

Share of Search by month for Skyscanner, Booking.com, Webjet, Expedia, Agoda. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerBooking.comWebjetExpediaAgodaWotifTrip.comHotels.com
Oct 202542.8%15.2%22.1%12.1%4.7%2%0.78%0.38%
Nov 202544.2%15.7%19.9%12.4%4.8%1.8%0.8%0.35%
Dec 202540.7%19.1%20.5%11.2%5.3%2%0.78%0.42%
Jan 202642.1%17.4%21.1%11.7%4.5%2%0.84%0.4%
Feb 202641.5%19.6%17.1%14%4.6%2%0.73%0.46%
Mar 202644.7%17.9%19%11.5%4.1%1.5%0.78%0.38%
Apr 202644.8%18%19%11.5%4.1%1.7%0.71%0.36%
May 202641.5%18.7%21.3%11.9%3.8%1.5%0.87%0.36%
Jun 202641.7%20%18.7%12.2%4.6%1.5%0.95%0.3%
Jul 202642.4%20.3%17.7%12%4.8%1.5%0.96%0.33%
Aug 202641.1%22.4%17.4%11.6%4.5%1.5%1.1%0.32%
Sep 2026————————

  1. 1.Skyscanner

    41.1%

    held 1st · 166K estimated branded searches · -0.47% vs prior month · -1.2 points

  2. 2.Booking.com

    22.4%

    held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.1 points

  3. 3.Webjet

    17.4%

    held 3rd · 70.2K estimated branded searches · +0.78% vs prior month · -0.3 points

  4. 4.Expedia

    11.6%

    held 4th · 47K estimated branded searches · -0.23% vs prior month · -0.3 points

  5. 5.Agoda

    4.5%

    held 5th · 18K estimated branded searches · -5.3% vs prior month · -0.4 points

  6. 6.Wotif

    1.5%

    held 6th · 6.1K estimated branded searches · +0.49% vs prior month · 0 points

  7. 7.Trip.com

    1.1%

    held 7th · 4.6K estimated branded searches · +21.6% vs prior month · +0.2 points

  8. 8.Hotels.com

    0.32%

    held 8th · 1.3K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Booking.com and its closest rivals

How has branded search demand for Booking.com changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand increased from 15.2% to 22.4%.
  • Across the 11 months ending August 2026, Booking.com rose from 3rd to 2nd among online travel booking sites in New Zealand.

How did search popularity change for New Zealand online travel booking sites in August 2026?

  1. In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.

  3. Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.

  4. Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026.

  5. Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.

How is Booking.com measured?

Brandwave collects information about searches that people make online using Booking.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • admin booking com
  • app booking com
  • booking com
  • booking com accommodation
  • booking com admin
  • booking com car rental
  • booking com flights
  • booking com holiday homes
  • booking com hotels
  • booking com near me
  • booking com online
  • booking com rentals
  • booking com tel
  • Booking.com
  • Booking.com hotels
  • Booking.com New Zealand
  • Booking.com NZ
  • bookingcom
  • www booking com

How the Brand Demand Index is measured

Who owns Booking.com?

Booking.com is owned by Booking Holdings. Brandwave also tracks Agoda, owned by the same company, in New Zealand.

Do you work for Booking.com? To request corrections or removal please contact us via our support page and we will be happy to assist.

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