Brandwave

Online travel booking sites in New Zealand:Which brands are most popular in search?

In August 2026, Skyscanner was the most searched among online travel booking sites in New Zealand, with an estimated 166K branded searches and 41.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Skyscanner41.1%
  2. Booking.com22.4%
  3. Webjet17.4%
  4. Expedia11.6%
  5. Agoda4.5%
  6. Wotif1.5%
  7. Trip.com1.1%
  8. Hotels.com0.32%

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Share of SearchLeaderboard

Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online travel booking sites in New Zealand, by month

Share of Search by month for Skyscanner, Booking.com, Webjet, Expedia, Agoda. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerBooking.comWebjetExpediaAgodaWotifTrip.comHotels.com
Oct 202542.8%15.2%22.1%12.1%4.7%2%0.78%0.38%
Nov 202544.2%15.7%19.9%12.4%4.8%1.8%0.8%0.35%
Dec 202540.7%19.1%20.5%11.2%5.3%2%0.78%0.42%
Jan 202642.1%17.4%21.1%11.7%4.5%2%0.84%0.4%
Feb 202641.5%19.6%17.1%14%4.6%2%0.73%0.46%
Mar 202644.7%17.9%19%11.5%4.1%1.5%0.78%0.38%
Apr 202644.8%18%19%11.5%4.1%1.7%0.71%0.36%
May 202641.5%18.7%21.3%11.9%3.8%1.5%0.87%0.36%
Jun 202641.7%20%18.7%12.2%4.6%1.5%0.95%0.3%
Jul 202642.4%20.3%17.7%12%4.8%1.5%0.96%0.33%
Aug 202641.1%22.4%17.4%11.6%4.5%1.5%1.1%0.32%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Skyscanner

    41.1%

    held 1st · 166K estimated branded searches · -0.47% vs prior month · -1.2 points

  2. 2.Booking.com

    22.4%

    held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.1 points

  3. 3.Webjet

    17.4%

    held 3rd · 70.2K estimated branded searches · +0.78% vs prior month · -0.3 points

  4. 4.Expedia

    11.6%

    held 4th · 47K estimated branded searches · -0.23% vs prior month · -0.3 points

  5. 5.Agoda

    4.5%

    held 5th · 18K estimated branded searches · -5.3% vs prior month · -0.4 points

  6. 6.Wotif

    1.5%

    held 6th · 6.1K estimated branded searches · +0.49% vs prior month · 0 points

  7. 7.Trip.com

    1.1%

    held 7th · 4.6K estimated branded searches · +21.6% vs prior month · +0.2 points

  8. 8.Hotels.com

    0.32%

    held 8th · 1.3K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among online travel booking sites in New Zealand?

In August 2026, Skyscanner was the most searched among online travel booking sites in New Zealand, with an estimated 166K branded searches and 41.1% estimated Share of Search within this set. Booking.com is in 2nd place, 18.7 percentage points behind at 22.4% Share of Search.

New Zealand online travel booking sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Skyscanner42.8% → 41.1%44.8%Apr 202640.7%Dec 20251st
Booking.com15.2% → 22.4%22.4%Aug 202615.2%Oct 20253rd → 2nd
Webjet22.1% → 17.4%22.1%Oct 202517.1%Feb 20262nd → 3rd
Expedia12.1% → 11.6%14%Feb 202611.2%Dec 20254th
Agoda4.7% → 4.5%5.3%Dec 20253.8%May 20265th
Wotif2% → 1.5%2%Jan 20261.5%Mar 20266th
Trip.com0.78% → 1.1%1.1%Aug 20260.71%Apr 20267th
Hotels.com0.38% → 0.32%0.46%Feb 20260.3%Jun 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand decreased from 42.8% to 41.1%.
  • Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand increased from 15.2% to 22.4%.
  • Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand decreased from 22.1% to 17.4%.
  • Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand peaked at 44.8% in April 2026 and was lowest at 40.7% in December 2025.
  • Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand peaked at 22.1% in October 2025 and was lowest at 17.1% in February 2026.
  • Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel booking sites in New Zealand peaked at 14% in February 2026 and was lowest at 11.2% in December 2025.
  • Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand peaked at 5.3% in December 2025 and was lowest at 3.8% in May 2026.
  • Across the 11 months ending August 2026, Booking.com rose from 3rd to 2nd among online travel booking sites in New Zealand.
  • Across the 11 months ending August 2026, Webjet fell from 2nd to 3rd among online travel booking sites in New Zealand.
  • Across the 11 months ending August 2026, Expedia, Agoda, Wotif, Trip.com and Hotels.com held steady: their estimated Share of Search among online travel booking sites in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand online travel booking sites in August 2026?

  1. In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.

  3. Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.

  4. Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026.

  5. Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.

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