How popular isWotif in search?
In August 2026, there were an estimated 6.1K branded searches for Wotif in New Zealand which is down 18.4% over the last 11 months. Wotif holds 1.5% estimated Share of Search among New Zealand online travel booking sites and is ranked 6th of 8 competitors for search popularity.
Skyscanner41.1%
Booking.com22.4%
Webjet17.4%
Expedia11.6%
Agoda4.5%
Wotif1.5%
Trip.com1.1%Hotels.com0.32%
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Which online travel booking sites compete with Wotif?
Share of Search by month for Skyscanner, Booking.com, Webjet, Expedia, Agoda, Wotif. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 166K | -0.47% | -1.2 points | |
| 2, held 2nd | 22.4% | 90.6K | +13% | +2.1 points | |
| 3, held 3rd | 17.4% | 70.2K | +0.78% | -0.3 points | |
| 4, held 4th | 11.6% | 47K | -0.23% | -0.3 points | |
| 5, held 5th | 4.5% | 18K | -5.3% | -0.4 points | |
| 6, held 6th | 1.5% | 6.1K | +0.49% | 0 points | |
| 7, held 7th | 1.1% | 4.6K | +21.6% | +0.2 points | |
| 8, held 8th | 0.32% | 1.3K | 0% | 0 points |
41.1%
held 1st · 166K estimated branded searches · -0.47% vs prior month · -1.2 points
22.4%
held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.1 points
3.
Webjet17.4%
held 3rd · 70.2K estimated branded searches · +0.78% vs prior month · -0.3 points
4.
Expedia11.6%
held 4th · 47K estimated branded searches · -0.23% vs prior month · -0.3 points
5.
Agoda4.5%
held 5th · 18K estimated branded searches · -5.3% vs prior month · -0.4 points
6.
Wotif1.5%
held 6th · 6.1K estimated branded searches · +0.49% vs prior month · 0 points
7.
Trip.com1.1%
held 7th · 4.6K estimated branded searches · +21.6% vs prior month · +0.2 points
0.32%
held 8th · 1.3K estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Wotif and its closest rivals
How has branded search demand for Wotif changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wotif in New Zealand fell from 7.5K to 6.1K.
- Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand held steady, from 2% to 1.5%.
How did search popularity change for New Zealand online travel booking sites in August 2026?
5 changes
In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.
In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.
Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.
Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026.
Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.
How is Wotif measured?
Brandwave collects information about searches that people make online using Wotif’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- Wotif
- Wotif accommodation
- wotif co nz
- Wotif New Zealand
- Wotif NZ
- wotifcom
- WotifNZ
Who owns Wotif?
Wotif is owned by 
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Is Wotif your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.