How popular isSkyscanner in search?
In August 2026, there were an estimated 166K branded searches for Skyscanner in New Zealand which held steady over the last 11 months. Skyscanner holds 41.1% estimated Share of Search among New Zealand online travel booking sites and is ranked 1st of 8 competitors for search popularity.
Skyscanner41.1%
Booking.com22.4%
Webjet17.4%
Expedia11.6%
Agoda4.5%
Wotif1.5%
Trip.com1.1%Hotels.com0.32%
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Which online travel booking sites compete with Skyscanner?
Share of Search by month for Skyscanner, Booking.com, Webjet, Expedia, Agoda. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 166K | -0.47% | -1.2 points | |
| 2, held 2nd | 22.4% | 90.6K | +13% | +2.1 points | |
| 3, held 3rd | 17.4% | 70.2K | +0.78% | -0.3 points | |
| 4, held 4th | 11.6% | 47K | -0.23% | -0.3 points | |
| 5, held 5th | 4.5% | 18K | -5.3% | -0.4 points | |
| 6, held 6th | 1.5% | 6.1K | +0.49% | 0 points | |
| 7, held 7th | 1.1% | 4.6K | +21.6% | +0.2 points | |
| 8, held 8th | 0.32% | 1.3K | 0% | 0 points |
41.1%
held 1st · 166K estimated branded searches · -0.47% vs prior month · -1.2 points
22.4%
held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.1 points
3.
Webjet17.4%
held 3rd · 70.2K estimated branded searches · +0.78% vs prior month · -0.3 points
4.
Expedia11.6%
held 4th · 47K estimated branded searches · -0.23% vs prior month · -0.3 points
5.
Agoda4.5%
held 5th · 18K estimated branded searches · -5.3% vs prior month · -0.4 points
6.
Wotif1.5%
held 6th · 6.1K estimated branded searches · +0.49% vs prior month · 0 points
7.
Trip.com1.1%
held 7th · 4.6K estimated branded searches · +21.6% vs prior month · +0.2 points
0.32%
held 8th · 1.3K estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Skyscanner and its closest rivals
How has branded search demand for Skyscanner changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Skyscanner in New Zealand held steady, from 164K to 166K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand decreased from 42.8% to 41.1%.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand peaked at 44.8% in April 2026 and was lowest at 40.7% in December 2025.
How did search popularity change for New Zealand online travel booking sites in August 2026?
5 changes
In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.
In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.
Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.
Estimated monthly branded searches for Trip.com in New Zealand rose 54% over 11 measured months, from 3K to 4.6K in August 2026.
Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.
How is Skyscanner measured?
Brandwave collects information about searches that people make online using Skyscanner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- Skyscanner
- Skyscanner cheap flights
- skyscanner com au
- Skyscanner flights
- Skyscanner international flights
- Skyscanner multi city
- Skyscanner multi city flights
- Skyscanner New Zealand
- Skyscanner NZ
- www skyscanner co nz
Who owns Skyscanner?
Skyscanner is owned by 
Trip.com Group. Brandwave also tracks Trip.com, owned by the same company, in New Zealand.
Do you work for Skyscanner? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Skyscanner your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.