Brandwave

Booking.com vs Skyscanner:Which is more popular by branded search in New Zealand?

In August 2026, Skyscanner had more branded searches than Booking.com among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Booking.com’s 90.6K, and held a 41.1% Share of Search versus Booking.com’s 22.4%.

Share of Search among online travel booking sites in New Zealand in August 2026Which is more popular in search, Booking.com or Skyscanner?
Booking.com22.4%90.6K searches
vs
Skyscanner41.1%166K searches
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Which is more popular in search, Booking.com or Skyscanner?

Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Booking.com and Skyscanner among online travel booking sites in New Zealand, by month

Share of Search by month for Skyscanner, Booking.com. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerBooking.comWebjetExpediaAgodaWotifTrip.comHotels.com
Oct 202542.8%15.2%22.1%12.1%4.7%2%0.78%0.38%
Nov 202544.2%15.7%19.9%12.4%4.8%1.8%0.8%0.35%
Dec 202540.7%19.1%20.5%11.2%5.3%2%0.78%0.42%
Jan 202642.1%17.4%21.1%11.7%4.5%2%0.84%0.4%
Feb 202641.5%19.6%17.1%14%4.6%2%0.73%0.46%
Mar 202644.7%17.9%19%11.5%4.1%1.5%0.78%0.38%
Apr 202644.8%18%19%11.5%4.1%1.7%0.71%0.36%
May 202641.5%18.7%21.3%11.9%3.8%1.5%0.87%0.36%
Jun 202641.7%20%18.7%12.2%4.6%1.5%0.95%0.3%
Jul 202642.4%20.3%17.7%12%4.8%1.5%0.96%0.33%
Aug 202641.1%22.4%17.4%11.6%4.5%1.5%1.1%0.32%
Sep 2026————————

How has the Booking.com and Skyscanner comparison changed over the last 12 months?

How did search popularity change for New Zealand online travel booking sites in August 2026?

  1. In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%.

  2. In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Booking.com

19 branded search terms

  • admin booking com
  • app booking com
  • booking com
  • booking com accommodation
  • booking com admin
  • booking com car rental
  • booking com flights
  • booking com holiday homes
  • booking com hotels
  • booking com near me
  • booking com online
  • booking com rentals
  • booking com tel
  • Booking.com
  • Booking.com hotels
  • Booking.com New Zealand
  • Booking.com NZ
  • bookingcom
  • www booking com

Skyscanner

10 branded search terms

  • Skyscanner
  • Skyscanner cheap flights
  • skyscanner com au
  • Skyscanner flights
  • Skyscanner international flights
  • Skyscanner multi city
  • Skyscanner multi city flights
  • Skyscanner New Zealand
  • Skyscanner NZ
  • www skyscanner co nz

How the Brand Demand Index is measured

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