Brandwave

Skyscanner vs Webjet:Which is more popular by branded search in New Zealand?

In August 2026, Skyscanner had more branded searches than Webjet among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Webjet’s 70.2K, and held a 41.1% Share of Search versus Webjet’s 17.4%.

Share of Search among online travel booking sites in New Zealand in August 2026Which is more popular in search, Skyscanner or Webjet?
Skyscanner41.1%166K searches
vs
Webjet17.4%70.2K searches
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Which is more popular in search, Skyscanner or Webjet?

Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Skyscanner and Webjet among online travel booking sites in New Zealand, by month

Share of Search by month for Skyscanner, Webjet. The figures are in the table below the chart.

View monthly share of search table
MonthSkyscannerBooking.comWebjetExpediaAgodaWotifTrip.comHotels.com
Oct 202542.8%15.2%22.1%12.1%4.7%2%0.78%0.38%
Nov 202544.2%15.7%19.9%12.4%4.8%1.8%0.8%0.35%
Dec 202540.7%19.1%20.5%11.2%5.3%2%0.78%0.42%
Jan 202642.1%17.4%21.1%11.7%4.5%2%0.84%0.4%
Feb 202641.5%19.6%17.1%14%4.6%2%0.73%0.46%
Mar 202644.7%17.9%19%11.5%4.1%1.5%0.78%0.38%
Apr 202644.8%18%19%11.5%4.1%1.7%0.71%0.36%
May 202641.5%18.7%21.3%11.9%3.8%1.5%0.87%0.36%
Jun 202641.7%20%18.7%12.2%4.6%1.5%0.95%0.3%
Jul 202642.4%20.3%17.7%12%4.8%1.5%0.96%0.33%
Aug 202641.1%22.4%17.4%11.6%4.5%1.5%1.1%0.32%
Sep 2026————————

How has the Skyscanner and Webjet comparison changed over the last 12 months?

How did search popularity change for New Zealand online travel booking sites in August 2026?

  1. In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.

  2. Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Skyscanner’s and Webjet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skyscanner

10 branded search terms

  • Skyscanner
  • Skyscanner cheap flights
  • skyscanner com au
  • Skyscanner flights
  • Skyscanner international flights
  • Skyscanner multi city
  • Skyscanner multi city flights
  • Skyscanner New Zealand
  • Skyscanner NZ
  • www skyscanner co nz

Webjet

15 branded search terms

  • Webjet
  • Webjet carhire
  • Webjet cheap flights
  • webjet com au
  • Webjet domestic flights
  • Webjet flights
  • Webjet hotels
  • Webjet international
  • Webjet international flights
  • Webjet New Zealand
  • Webjet NZ
  • Webjet packages
  • Webjet sale
  • Webjet travel
  • webjet.co.nz

How the Brand Demand Index is measured

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