Agoda vs Skyscanner:Which is more popular by branded search in New Zealand?
In August 2026, Skyscanner had more branded searches than Agoda among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Agoda’s 18K, and held a 41.1% Share of Search versus Agoda’s 4.5%.
Follow Agoda vs Skyscanner and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Agoda or Skyscanner?
Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyscanner, Agoda. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Agoda and Skyscanner comparison changed over the last 12 months?
3 findings
- Skyscanner was ahead of Agoda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 18K.
- Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand moved from 42.8% to 41.1%, and its estimated monthly branded searches moved from 164K to 166K.
How did search popularity change for New Zealand online travel booking sites in August 2026?
1 change
In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Agoda’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agoda
10 branded search terms
- Agoda
- Agoda accommodation
- Agoda booking
- Agoda cheap hotels
- Agoda flight
- Agoda hotel
- Agoda hotels
- Agoda New Zealand
- Agoda NZ
- agodacom
Skyscanner
10 branded search terms
- Skyscanner
- Skyscanner cheap flights
- skyscanner com au
- Skyscanner flights
- Skyscanner international flights
- Skyscanner multi city
- Skyscanner multi city flights
- Skyscanner New Zealand
- Skyscanner NZ
- www skyscanner co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.