Webjet vs Wotif:Which is more popular by branded search in New Zealand?
In August 2026, Webjet had more branded searches than Wotif among online travel booking sites in New Zealand. Webjet was estimated to have 70.2K branded searches compared to Wotif’s 6.1K, and held a 17.4% Share of Search versus Wotif’s 1.5%.
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Which is more popular in search, Webjet or Wotif?
Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Webjet, Wotif. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Webjet and Wotif comparison changed over the last 12 months?
3 findings
- Webjet was ahead of Wotif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand moved from 22.1% to 17.4%, and its estimated monthly branded searches moved from 84.9K to 70.2K.
- Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
How did search popularity change for New Zealand online travel booking sites in August 2026?
2 changes
Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026.
Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Webjet’s and Wotif’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Webjet
15 branded search terms
- Webjet
- Webjet carhire
- Webjet cheap flights
- webjet com au
- Webjet domestic flights
- Webjet flights
- Webjet hotels
- Webjet international
- Webjet international flights
- Webjet New Zealand
- Webjet NZ
- Webjet packages
- Webjet sale
- Webjet travel
- webjet.co.nz
Wotif
7 branded search terms
- Wotif
- Wotif accommodation
- wotif co nz
- Wotif New Zealand
- Wotif NZ
- wotifcom
- WotifNZ
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