Agoda vs Wotif:Which is more popular by branded search in New Zealand?
In August 2026, Agoda had more branded searches than Wotif among online travel booking sites in New Zealand. Agoda was estimated to have 18K branded searches compared to Wotif’s 6.1K, and held a 4.5% Share of Search versus Wotif’s 1.5%.
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Which is more popular in search, Agoda or Wotif?
Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Agoda, Wotif. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Agoda and Wotif comparison changed over the last 12 months?
3 findings
- Agoda was ahead of Wotif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 18K.
- Across the 11 months ending August 2026, Wotif’s estimated Share of Search among online travel booking sites in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
How did search popularity change for New Zealand online travel booking sites in August 2026?
1 change
Estimated monthly branded searches for Wotif in New Zealand fell 18.4% over 11 measured months, from 7.5K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Agoda’s and Wotif’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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