Agoda vs Expedia:Which is more popular by branded search in New Zealand?
In August 2026, Expedia had more branded searches than Agoda among online travel booking sites in New Zealand. Expedia was estimated to have 47K branded searches compared to Agoda’s 18K, and held an 11.6% Share of Search versus Agoda’s 4.5%.
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Which is more popular in search, Agoda or Expedia?
Compare online travel agencies and travel search sites used by New Zealand travellers to book flights and stays, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Expedia, Agoda. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Booking.com | Webjet | Expedia | Agoda | Wotif | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 15.2% | 22.1% | 12.1% | 4.7% | 2% | 0.78% | 0.38% |
| Nov 2025 | 44.2% | 15.7% | 19.9% | 12.4% | 4.8% | 1.8% | 0.8% | 0.35% |
| Dec 2025 | 40.7% | 19.1% | 20.5% | 11.2% | 5.3% | 2% | 0.78% | 0.42% |
| Jan 2026 | 42.1% | 17.4% | 21.1% | 11.7% | 4.5% | 2% | 0.84% | 0.4% |
| Feb 2026 | 41.5% | 19.6% | 17.1% | 14% | 4.6% | 2% | 0.73% | 0.46% |
| Mar 2026 | 44.7% | 17.9% | 19% | 11.5% | 4.1% | 1.5% | 0.78% | 0.38% |
| Apr 2026 | 44.8% | 18% | 19% | 11.5% | 4.1% | 1.7% | 0.71% | 0.36% |
| May 2026 | 41.5% | 18.7% | 21.3% | 11.9% | 3.8% | 1.5% | 0.87% | 0.36% |
| Jun 2026 | 41.7% | 20% | 18.7% | 12.2% | 4.6% | 1.5% | 0.95% | 0.3% |
| Jul 2026 | 42.4% | 20.3% | 17.7% | 12% | 4.8% | 1.5% | 0.96% | 0.33% |
| Aug 2026 | 41.1% | 22.4% | 17.4% | 11.6% | 4.5% | 1.5% | 1.1% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Agoda and Expedia comparison changed over the last 12 months?
3 findings
- Expedia was ahead of Agoda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among online travel booking sites in New Zealand moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 18K.
- Across the 11 months ending August 2026, Expedia’s estimated Share of Search among online travel booking sites in New Zealand moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 46.3K to 47K.
How did search popularity change for New Zealand online travel booking sites in August 2026?
0 changes
Neither Agoda nor Expedia moved beyond provider rounding among online travel booking sites in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Agoda’s and Expedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agoda
10 branded search terms
- Agoda
- Agoda accommodation
- Agoda booking
- Agoda cheap hotels
- Agoda flight
- Agoda hotel
- Agoda hotels
- Agoda New Zealand
- Agoda NZ
- agodacom
Expedia
14 branded search terms
- Expedia
- Expedia accommodation
- Expedia booking
- Expedia cruise
- Expedia flights
- Expedia holiday packages
- Expedia hotel booking
- Expedia hotels
- Expedia New Zealand
- Expedia NZ
- Expedia packages
- Expedia travel
- Expedia travel packages
- expediacom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.