How popular isHoliday Houses in search?
In August 2026, there were an estimated 2.2K branded searches for Holiday Houses in New Zealand which is down 22% over the last 11 months. Holiday Houses holds 0.74% estimated Share of Search among New Zealand holiday home rentals and is ranked 5th of 5 competitors for search popularity.
Airbnb61.5%
Booking.com30%
Bookabach6.8%Vrbo0.92%
Holiday Houses0.74%
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Which holiday home rentals compete with Holiday Houses?
Share of Search by month for Airbnb, Booking.com, Bookabach, Holiday Houses. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 186K | +0.07% | -2.3 points | |
| 2, held 2nd | 30% | 90.6K | +13% | +2.4 points | |
| 3, held 3rd | 6.8% | 20.4K | +0.15% | -0.3 points | |
| 4, moved from 5th to 4th | 0.92% | 2.8K | +28.1% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.74% | 2.2K | -0.88% | 0 pointsmoved from 4th to 5th |
1.
Airbnb61.5%
held 1st · 186K estimated branded searches · +0.07% vs prior month · -2.3 points
30%
held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.4 points
6.8%
held 3rd · 20.4K estimated branded searches · +0.15% vs prior month · -0.3 points
4.
0.92%
moved from 5th to 4th · 2.8K estimated branded searches · +28.1% vs prior month · +0.2 points
0.74%
moved from 4th to 5th · 2.2K estimated branded searches · -0.88% vs prior month · 0 points
Compare search popularity between Holiday Houses and its closest rivals
How has branded search demand for Holiday Houses changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Holiday Houses in New Zealand fell from 2.9K to 2.2K.
- Across the 11 months ending August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.
How did search popularity change for New Zealand holiday home rentals in August 2026?
4 changes
In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.
How is Holiday Houses measured?
Brandwave collects information about searches that people make online using Holiday Houses’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- holiday houses nz
- holiday houses rentals
- holidayhouses
- holidayhouses co nz
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Is Holiday Houses your brand?
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