Holiday Houses vs Vrbo:Which is more popular by branded search in New Zealand?
In August 2026, Vrbo had more branded searches than Holiday Houses among holiday home rentals in New Zealand. Vrbo was estimated to have 2.8K branded searches compared to Holiday Houses’ 2.2K, and held a 0.92% Share of Search versus Holiday Houses’ 0.74%.
Follow Holiday Houses vs Vrbo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Holiday Houses or Vrbo?
Compare the sites New Zealanders use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vrbo, Holiday Houses. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Holiday Houses and Vrbo comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Vrbo took it in November 2025, Holiday Houses took it in January 2026, Vrbo took it in February 2026, Holiday Houses took it in June 2026, Vrbo took it in August 2026.
- Across the 11 months ending August 2026, Holiday Houses’ estimated Share of Search among holiday home rentals in New Zealand moved from 1.1% to 0.74%, and its estimated monthly branded searches moved from 2.9K to 2.2K.
- Across the 11 months ending August 2026, Vrbo’s estimated Share of Search among holiday home rentals in New Zealand moved from 1% to 0.92%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand holiday home rentals in August 2026?
2 changes
In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Holiday Houses’ and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holiday Houses
4 branded search terms
- holiday houses nz
- holiday houses rentals
- holidayhouses
- holidayhouses co nz
Vrbo
9 branded search terms
- vrbo
- vrbo cabins
- vrbo com
- vrbo holiday homes
- vrbo home rentals
- vrbo near me
- vrbo new zealand
- vrbo nz
- vrbo rentals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.