How popular isVrbo in search?
In August 2026, there were an estimated 2.8K branded searches for Vrbo in New Zealand which held steady over the last 11 months. Vrbo holds 0.92% estimated Share of Search among New Zealand holiday home rentals and is ranked 4th of 5 competitors for search popularity.
Airbnb61.5%
Booking.com30%
Bookabach6.8%Vrbo0.92%
Holiday Houses0.74%
Follow Vrbo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which holiday home rentals compete with Vrbo?
Share of Search by month for Airbnb, Booking.com, Bookabach, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 186K | +0.07% | -2.3 points | |
| 2, held 2nd | 30% | 90.6K | +13% | +2.4 points | |
| 3, held 3rd | 6.8% | 20.4K | +0.15% | -0.3 points | |
| 4, moved from 5th to 4th | 0.92% | 2.8K | +28.1% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.74% | 2.2K | -0.88% | 0 pointsmoved from 4th to 5th |
1.
Airbnb61.5%
held 1st · 186K estimated branded searches · +0.07% vs prior month · -2.3 points
30%
held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.4 points
6.8%
held 3rd · 20.4K estimated branded searches · +0.15% vs prior month · -0.3 points
4.
0.92%
moved from 5th to 4th · 2.8K estimated branded searches · +28.1% vs prior month · +0.2 points
0.74%
moved from 4th to 5th · 2.2K estimated branded searches · -0.88% vs prior month · 0 points
Compare search popularity between Vrbo and its closest rivals
How has branded search demand for Vrbo changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vrbo in New Zealand held steady at 2.8K.
- Across the 11 months ending August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
How did search popularity change for New Zealand holiday home rentals in August 2026?
4 changes
In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.
How is Vrbo measured?
Brandwave collects information about searches that people make online using Vrbo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- vrbo
- vrbo cabins
- vrbo com
- vrbo holiday homes
- vrbo home rentals
- vrbo near me
- vrbo new zealand
- vrbo nz
- vrbo rentals
Do you work for Vrbo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vrbo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.