Brandwave

How popular isBookabach in search?

In August 2026, there were an estimated 20.4K branded searches for Bookabach in New Zealand which is down 5.6% over the last 11 months. Bookabach holds 6.8% estimated Share of Search among New Zealand holiday home rentals and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Airbnb61.5%
  2. Booking.com30%
  3. Bookabach6.8%
  4. Vrbo0.92%
  5. Holiday Houses0.74%
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Which holiday home rentals compete with Bookabach?

Bookabach against holiday home rentals in New Zealand, by month

Share of Search by month for Airbnb, Booking.com, Bookabach. The figures are in the table below the chart.

View monthly share of search table
MonthAirbnbBooking.comBookabachVrboHoliday Houses
Oct 202568.1%21.7%8.1%1%1.1%
Nov 202568.4%21.8%7.6%1.1%1.1%
Dec 202570.2%20.9%6.9%1.1%0.95%
Jan 202668.4%22%7.2%1.1%1.3%
Feb 202666.8%24.4%6.6%1.3%0.87%
Mar 202666.7%24.8%6.7%1.1%0.73%
Apr 202667.8%24.4%6.2%0.86%0.72%
May 202665.7%26.5%6.3%0.87%0.69%
Jun 202664.6%27.7%6.2%0.78%0.79%
Jul 202663.9%27.6%7%0.75%0.78%
Aug 202661.5%30%6.8%0.92%0.74%
Sep 2026—————

  1. 1.Airbnb

    61.5%

    held 1st · 186K estimated branded searches · +0.07% vs prior month · -2.3 points

  2. 2.Booking.com

    30%

    held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.4 points

  3. 3.Bookabach

    6.8%

    held 3rd · 20.4K estimated branded searches · +0.15% vs prior month · -0.3 points

  4. 4.Vrbo

    0.92%

    moved from 5th to 4th · 2.8K estimated branded searches · +28.1% vs prior month · +0.2 points

  5. 5.Holiday Houses

    0.74%

    moved from 4th to 5th · 2.2K estimated branded searches · -0.88% vs prior month · 0 points

Compare search popularity between Bookabach and its closest rivals

How has branded search demand for Bookabach changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bookabach in New Zealand fell from 21.6K to 20.4K.
  • Across the 11 months ending August 2026, Bookabach’s estimated Share of Search among holiday home rentals in New Zealand decreased from 8.1% to 6.8%.
  • Across the 11 months ending August 2026, Bookabach’s estimated Share of Search among holiday home rentals in New Zealand peaked at 8.1% in October 2025 and was lowest at 6.2% in June 2026.

How did search popularity change for New Zealand holiday home rentals in August 2026?

  1. In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.

  2. In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.

  3. In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.

  4. In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.

How is Bookabach measured?

Brandwave collects information about searches that people make online using Bookabach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • bookabach
  • bookabach app
  • bookabach co nz
  • bookabach com
  • bookabach holiday homes
  • bookabach near me
  • bookabach new zealand
  • bookabach nz
  • bookabach pohara
  • omaha bookabach

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How the Brand Demand Index is measured

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