Bookabach vs Booking.com:Which is more popular by branded search in New Zealand?
In August 2026, Booking.com had more branded searches than Bookabach among holiday home rentals in New Zealand. Booking.com was estimated to have 90.6K branded searches compared to Bookabach’s 20.4K, and held a 30% Share of Search versus Bookabach’s 6.8%.
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Which is more popular in search, Bookabach or Booking.com?
Compare the sites New Zealanders use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booking.com, Bookabach. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Bookabach and Booking.com comparison changed over the last 12 months?
3 findings
- Booking.com was ahead of Bookabach in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bookabach’s estimated Share of Search among holiday home rentals in New Zealand moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 21.6K to 20.4K.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand moved from 21.7% to 30%, and its estimated monthly branded searches moved from 58.2K to 90.6K.
How did search popularity change for New Zealand holiday home rentals in August 2026?
1 change
In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Bookabach’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bookabach
10 branded search terms
- bookabach
- bookabach app
- bookabach co nz
- bookabach com
- bookabach holiday homes
- bookabach near me
- bookabach new zealand
- bookabach nz
- bookabach pohara
- omaha bookabach
Booking.com
19 branded search terms
- admin booking com
- app booking com
- booking com
- booking com accommodation
- booking com admin
- booking com car rental
- booking com flights
- booking com holiday homes
- booking com hotels
- booking com near me
- booking com online
- booking com rentals
- booking com tel
- Booking.com
- Booking.com hotels
- Booking.com New Zealand
- Booking.com NZ
- bookingcom
- www booking com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.