How popular isAirbnb in search?
In August 2026, there were an estimated 186K branded searches for Airbnb in New Zealand which held steady over the last 11 months. Airbnb holds 61.5% estimated Share of Search among New Zealand holiday home rentals and is ranked 1st of 5 competitors for search popularity.
Airbnb61.5%
Booking.com30%
Bookabach6.8%Vrbo0.92%
Holiday Houses0.74%
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Which holiday home rentals compete with Airbnb?
Share of Search by month for Airbnb, Booking.com, Bookabach. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 186K | +0.07% | -2.3 points | |
| 2, held 2nd | 30% | 90.6K | +13% | +2.4 points | |
| 3, held 3rd | 6.8% | 20.4K | +0.15% | -0.3 points | |
| 4, moved from 5th to 4th | 0.92% | 2.8K | +28.1% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.74% | 2.2K | -0.88% | 0 pointsmoved from 4th to 5th |
1.
Airbnb61.5%
held 1st · 186K estimated branded searches · +0.07% vs prior month · -2.3 points
30%
held 2nd · 90.6K estimated branded searches · +13% vs prior month · +2.4 points
6.8%
held 3rd · 20.4K estimated branded searches · +0.15% vs prior month · -0.3 points
4.
0.92%
moved from 5th to 4th · 2.8K estimated branded searches · +28.1% vs prior month · +0.2 points
0.74%
moved from 4th to 5th · 2.2K estimated branded searches · -0.88% vs prior month · 0 points
Compare search popularity between Airbnb and its closest rivals
How has branded search demand for Airbnb changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airbnb in New Zealand held steady, from 183K to 186K.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand decreased from 68.1% to 61.5%.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand peaked at 70.2% in December 2025 and was lowest at 61.5% in August 2026.
How did search popularity change for New Zealand holiday home rentals in August 2026?
4 changes
In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.
How is Airbnb measured?
Brandwave collects information about searches that people make online using Airbnb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- airbnb
- airbnb accommodation
- airbnb app
- airbnb ca
- airbnb co nz
- airbnb experiences
- airbnb gift cards
- airbnb holiday homes
- airbnb host
- airbnb house
- airbnb ie
- airbnb long term rentals
- airbnb near me
- airbnb new zealand
- airbnb nz
- airbnb online
- airbnb paekakariki
- airbnb rentals
- airbnb voucher
- airbnb web
- beach airbnb
- booking airbnb
- long term airbnb
- www airbnb com
Do you work for Airbnb? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Airbnb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.