Airbnb vs Booking.com:Which is more popular by branded search in New Zealand?
In August 2026, Airbnb had more branded searches than Booking.com among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Booking.com’s 90.6K, and held a 61.5% Share of Search versus Booking.com’s 30%.
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Which is more popular in search, Airbnb or Booking.com?
Compare the sites New Zealanders use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airbnb, Booking.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Airbnb and Booking.com comparison changed over the last 12 months?
3 findings
- Airbnb was ahead of Booking.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand moved from 68.1% to 61.5%, and its estimated monthly branded searches moved from 183K to 186K.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand moved from 21.7% to 30%, and its estimated monthly branded searches moved from 58.2K to 90.6K.
How did search popularity change for New Zealand holiday home rentals in August 2026?
2 changes
In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Airbnb’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airbnb
24 branded search terms
- airbnb
- airbnb accommodation
- airbnb app
- airbnb ca
- airbnb co nz
- airbnb experiences
- airbnb gift cards
- airbnb holiday homes
- airbnb host
- airbnb house
- airbnb ie
- airbnb long term rentals
- airbnb near me
- airbnb new zealand
- airbnb nz
- airbnb online
- airbnb paekakariki
- airbnb rentals
- airbnb voucher
- airbnb web
- beach airbnb
- booking airbnb
- long term airbnb
- www airbnb com
Booking.com
19 branded search terms
- admin booking com
- app booking com
- booking com
- booking com accommodation
- booking com admin
- booking com car rental
- booking com flights
- booking com holiday homes
- booking com hotels
- booking com near me
- booking com online
- booking com rentals
- booking com tel
- Booking.com
- Booking.com hotels
- Booking.com New Zealand
- Booking.com NZ
- bookingcom
- www booking com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.