Airbnb vs Vrbo:Which is more popular by branded search in New Zealand?
In August 2026, Airbnb had more branded searches than Vrbo among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Vrbo’s 2.8K, and held a 61.5% Share of Search versus Vrbo’s 0.92%.
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Which is more popular in search, Airbnb or Vrbo?
Compare the sites New Zealanders use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airbnb, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Bookabach | Vrbo | Holiday Houses |
|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 21.7% | 8.1% | 1% | 1.1% |
| Nov 2025 | 68.4% | 21.8% | 7.6% | 1.1% | 1.1% |
| Dec 2025 | 70.2% | 20.9% | 6.9% | 1.1% | 0.95% |
| Jan 2026 | 68.4% | 22% | 7.2% | 1.1% | 1.3% |
| Feb 2026 | 66.8% | 24.4% | 6.6% | 1.3% | 0.87% |
| Mar 2026 | 66.7% | 24.8% | 6.7% | 1.1% | 0.73% |
| Apr 2026 | 67.8% | 24.4% | 6.2% | 0.86% | 0.72% |
| May 2026 | 65.7% | 26.5% | 6.3% | 0.87% | 0.69% |
| Jun 2026 | 64.6% | 27.7% | 6.2% | 0.78% | 0.79% |
| Jul 2026 | 63.9% | 27.6% | 7% | 0.75% | 0.78% |
| Aug 2026 | 61.5% | 30% | 6.8% | 0.92% | 0.74% |
| Sep 2026 | — | — | — | — | — |
How has the Airbnb and Vrbo comparison changed over the last 12 months?
3 findings
- Airbnb was ahead of Vrbo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand moved from 68.1% to 61.5%, and its estimated monthly branded searches moved from 183K to 186K.
- Across the 11 months ending August 2026, Vrbo’s estimated Share of Search among holiday home rentals in New Zealand moved from 1% to 0.92%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand holiday home rentals in August 2026?
2 changes
In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Airbnb’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airbnb
24 branded search terms
- airbnb
- airbnb accommodation
- airbnb app
- airbnb ca
- airbnb co nz
- airbnb experiences
- airbnb gift cards
- airbnb holiday homes
- airbnb host
- airbnb house
- airbnb ie
- airbnb long term rentals
- airbnb near me
- airbnb new zealand
- airbnb nz
- airbnb online
- airbnb paekakariki
- airbnb rentals
- airbnb voucher
- airbnb web
- beach airbnb
- booking airbnb
- long term airbnb
- www airbnb com
Vrbo
9 branded search terms
- vrbo
- vrbo cabins
- vrbo com
- vrbo holiday homes
- vrbo home rentals
- vrbo near me
- vrbo new zealand
- vrbo nz
- vrbo rentals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.