How popular isBNZ?
In September 2026, people searched for BNZ by name about 124,000 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 1.1% of all New Zealand KiwiSaver provider searches, placing BNZ 14th out of 15 providers. When we asked both ChatGPT and Google AI Overviews about KiwiSaver providers, BNZ did not appear in any of the answers.
BNZ is the 14th most searched of 15 competitors and not listed in any AI answer.
Fisher FundsShare of searches 22.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
KernelShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MilfordShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Generate KiwiSaverShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
BNZShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top KiwiSaver providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BNZ did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simplicity1st- Kernel2nd
- Milford3rd
InvestNow4th
ANZ5th
ASB6th- Fisher Funds7th
- +5 more
Mercer KiwiSaver–- BNZ–
Juno KiwiSaver–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simplicity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- InvestNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Generate KiwiSaver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher Funds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ASB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BNZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about KiwiSaver providers
5 answers
Asked ChatGPT
“Which KiwiSaver provider should I switch to in New Zealand?”
Asked ChatGPT
“What are the best KiwiSaver providers in New Zealand?”
Asked ChatGPT
“What's the best KiwiSaver provider in New Zealand for low fees?”
Searched Google, AI Overview
“kiwisaver providers”
Searched Google, AI Overview
“switch kiwisaver provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which KiwiSaver providers compete with BNZ?
Share of searches by month for Fisher Funds, Kernel, Milford, Generate KiwiSaver, InvestNow, SuperLife, Simplicity, Booster, AMP, BNZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | Milford | Generate KiwiSaver | InvestNow | SuperLife | Simplicity | Booster | AMP | ASB | Mercer KiwiSaver | ANZ | Westpac | BNZ | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 10.1% | 22.1% | 11% | 9.9% | 7% | 5% | 3.4% | 2.2% | 1.5% | 2% | 2.1% | 1% | 0.84% | 0.52% |
| Nov 2025 | 23.8% | 9.2% | 20% | 12% | 9% | 6.3% | 5.3% | 3.7% | 2.4% | 1.6% | 2.2% | 2% | 1.2% | 0.96% | 0.47% |
| Dec 2025 | 23.6% | 10.8% | 18.4% | 12% | 10.9% | 6.2% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.96% | 0.79% | 0.47% |
| Jan 2026 | 23.1% | 11.1% | 18.4% | 11.9% | 10.7% | 6.1% | 5.2% | 3.5% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.9% | 0.44% |
| Feb 2026 | 25.8% | 10.1% | 18.1% | 10.9% | 9.8% | 5.6% | 4.8% | 4.1% | 2.2% | 1.4% | 2.4% | 2.2% | 1.1% | 1% | 0.43% |
| Mar 2026 | 23.2% | 10.5% | 17.3% | 14.2% | 8.8% | 5.9% | 4.3% | 4.4% | 2.8% | 1.6% | 2.2% | 2.2% | 1.1% | 1.1% | 0.49% |
| Apr 2026 | 23.6% | 12% | 16.5% | 12.1% | 11.2% | 6.1% | 4.4% | 3.7% | 2.4% | 1.3% | 2.2% | 1.9% | 0.99% | 0.95% | 0.39% |
| May 2026 | 20.4% | 14.3% | 17.1% | 12.6% | 11.6% | 5.4% | 4.6% | 3.8% | 2.5% | 1.4% | 2.3% | 1.7% | 0.84% | 0.97% | 0.34% |
| Jun 2026 | 20.3% | 14.3% | 17.1% | 12.7% | 11.6% | 5.4% | 4.6% | 3.9% | 2.5% | 1.4% | 2.3% | 2% | 0.84% | 0.78% | 0.28% |
| Jul 2026 | 19.3% | 16.7% | 17.4% | 12.1% | 11% | 5.2% | 4.5% | 3.7% | 2.4% | 1.4% | 2.2% | 1.9% | 0.98% | 0.95% | 0.27% |
| Aug 2026 | 19.4% | 16.7% | 17.3% | 12% | 10.8% | 6% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.92% | 0.31% |
| Sep 2026 | 22.7% | 16% | 15% | 11.8% | 10.6% | 6% | 4.4% | 3.5% | 2.3% | 1.9% | 1.7% | 1.6% | 1.1% | 1.1% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 38.6K | +18.5% | +3.3 points | |
| 2, moved from 3rd to 2nd | 16% | 27.2K | -3% | -0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15% | 25.5K | -12.1% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.8% | 20.2K | +0.15% | -0.1 points | |
| 5, held 5th | 10.6% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 6% | 10.2K | +2.1% | 0 points | |
| 7, held 7th | 4.4% | 7.4K | 0% | -0.1 points | |
| 8, held 8th | 3.5% | 6K | -2.3% | -0.1 points | |
| 9, held 9th | 2.3% | 4K | -0.5% | 0 points | |
| 10, moved from 12th to 10th | 1.9% | 3.2K | +43.2% | +0.5 pointsmoved from 12th to 10th | |
| 11, moved from 10th to 11th | 1.7% | 3K | -19.2% | -0.4 pointsmoved from 10th to 11th | |
| 12, moved from 11th to 12th | 1.6% | 2.7K | -13.6% | -0.3 pointsmoved from 11th to 12th | |
| 13, held 13th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 14, held 14th | 1.1% | 1.9K | +21.3% | +0.2 points | |
| 15, held 15th | 0.25% | 430 | -17.3% | -0.1 points |
22.7%
Held 1st. 38.6K estimated branded searches, +18.5% vs prior month. Share +3.3 points.
2.
Kernel16%
Moved from 3rd to 2nd. 27.2K estimated branded searches, -3% vs prior month. Share -0.7 points.
3.
Milford15%
Moved from 2nd to 3rd. 25.5K estimated branded searches, -12.1% vs prior month. Share -2.3 points.
11.8%
Held 4th. 20.2K estimated branded searches, +0.15% vs prior month. Share -0.1 points.
10.6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6%
Held 6th. 10.2K estimated branded searches, +2.1% vs prior month. Share 0 points.
4.4%
Held 7th. 7.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Booster3.5%
Held 8th. 6K estimated branded searches, -2.3% vs prior month. Share -0.1 points.
9.
AMP2.3%
Held 9th. 4K estimated branded searches, -0.5% vs prior month. Share 0 points.
10.
ASB1.9%
Moved from 12th to 10th. 3.2K estimated branded searches, +43.2% vs prior month. Share +0.5 points.
1.7%
Moved from 10th to 11th. 3K estimated branded searches, -19.2% vs prior month. Share -0.4 points.
12.
ANZ1.6%
Moved from 11th to 12th. 2.7K estimated branded searches, -13.6% vs prior month. Share -0.3 points.
13.
Westpac1.1%
Held 13th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
14.
BNZ1.1%
Held 14th. 1.9K estimated branded searches, +21.3% vs prior month. Share +0.2 points.
0.25%
Held 15th. 430 estimated branded searches, -17.3% vs prior month. Share -0.1 points.
Compare popularity between BNZ and its closest rivals
Every comparison with BNZ
28 comparisons
- ANZ vs BNZ
- ASB vs BNZ
- BNZ vs Kiwibank
- BNZ vs Westpac
- BNZ vs TSB
- BNZ vs SBS Bank
- BNZ vs The Co-operative Bank
- BNZ vs Heartland Bank
- BNZ vs Rabobank New Zealand
- American Express vs BNZ
- BNZ vs Farmers Mastercard
- BNZ vs Gem by Latitude
- BNZ vs Q Mastercard
- AMP vs BNZ
- BNZ vs Booster
- BNZ vs Fisher Funds
- BNZ vs Generate KiwiSaver
- BNZ vs InvestNow
- BNZ vs Kernel
- BNZ vs Mercer KiwiSaver
- BNZ vs Milford
- BNZ vs Simplicity
- BNZ vs SuperLife
- BNZ vs Prospa
- BNZ vs UDC Finance
- Bizcap vs BNZ
- BNZ vs Juno KiwiSaver
- BNZ vs Lending Crowd
How has branded search demand for BNZ changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BNZ in New Zealand fell from 147K to 124K.
- Across the 12 months ending September 2026, BNZ’s share of searches among KiwiSaver providers in New Zealand held steady, from 0.84% to 1.1%.
How did search popularity change for New Zealand KiwiSaver providers in September 2026?
6 changes
In September 2026, ASB overtook Mercer KiwiSaver and ANZ to rank 10th among KiwiSaver providers in New Zealand, with 1.9% of the searches.
In September 2026, Fisher Funds gained share of searches among KiwiSaver providers in New Zealand, from 19.4% to 22.7%.
In September 2026, Milford lost share of searches among KiwiSaver providers in New Zealand, from 17.3% to 15%.
In September 2026, Kernel lost share of searches among KiwiSaver providers in New Zealand, from 16.7% to 16%.
InvestNow’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 11.6% to 10.6% in September 2026.
Generate KiwiSaver’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 12.7% to 11.8% in September 2026.
How are BNZ’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using BNZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bnz
- bnz banking
- bnz business loan
- bnz credit card
- bnz kiwisaver
- bnz kiwisaver scheme
- bnz mortgage
- bnz personal loan
- bnz savings
- bnz term deposit
- kiwisaver bnz
Who owns BNZ?
BNZ is owned by Bank of New Zealand. Brandwave does not track any other brands owned by Bank of New Zealand.
Do you work for BNZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does BNZ compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| retail banks | 5th of 10 | 5.4% | Show ranking |
| KiwiSaver providers | 14th of 15 | 1.1% | Shown above |
| Credit card providers | 8th of 10 | 2.1% | Show ranking |
| Business lenders | 5th of 8 | 2.5% | Show ranking |
Is BNZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.