How popular isSuperLife?
In September 2026, people searched for SuperLife by name about 10,200 times in New Zealand, a 19.3% decrease from the previous year. These searches made up 6% of all New Zealand KiwiSaver provider searches, placing SuperLife sixth out of 15 providers. When we asked both ChatGPT and Google AI Overviews about KiwiSaver providers, SuperLife did not appear in any of the answers.
SuperLife is the sixth most searched of 15 competitors and not listed in any AI answer.
Fisher FundsShare of searches 22.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
KernelShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MilfordShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Generate KiwiSaverShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
SuperLifeShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow SuperLife and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top KiwiSaver providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SuperLife did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simplicity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
InvestNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Generate KiwiSaver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher Funds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SuperLife0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about KiwiSaver providers
5 answers
Asked ChatGPT
“Which KiwiSaver provider should I switch to in New Zealand?”
Asked ChatGPT
“What are the best KiwiSaver providers in New Zealand?”
Asked ChatGPT
“What's the best KiwiSaver provider in New Zealand for low fees?”
Searched Google, AI Overview
“kiwisaver providers”
Searched Google, AI Overview
“switch kiwisaver provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which KiwiSaver providers compete with SuperLife?
Share of searches by month for Fisher Funds, Kernel, Milford, Generate KiwiSaver, InvestNow, SuperLife, Simplicity, Booster, AMP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | Milford | Generate KiwiSaver | InvestNow | SuperLife | Simplicity | Booster | AMP | ASB | Mercer KiwiSaver | ANZ | Westpac | BNZ | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 10.1% | 22.1% | 11% | 9.9% | 7% | 5% | 3.4% | 2.2% | 1.5% | 2% | 2.1% | 1% | 0.84% | 0.52% |
| Nov 2025 | 23.8% | 9.2% | 20% | 12% | 9% | 6.3% | 5.3% | 3.7% | 2.4% | 1.6% | 2.2% | 2% | 1.2% | 0.96% | 0.47% |
| Dec 2025 | 23.6% | 10.8% | 18.4% | 12% | 10.9% | 6.2% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.96% | 0.79% | 0.47% |
| Jan 2026 | 23.1% | 11.1% | 18.4% | 11.9% | 10.7% | 6.1% | 5.2% | 3.5% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.9% | 0.44% |
| Feb 2026 | 25.8% | 10.1% | 18.1% | 10.9% | 9.8% | 5.6% | 4.8% | 4.1% | 2.2% | 1.4% | 2.4% | 2.2% | 1.1% | 1% | 0.43% |
| Mar 2026 | 23.2% | 10.5% | 17.3% | 14.2% | 8.8% | 5.9% | 4.3% | 4.4% | 2.8% | 1.6% | 2.2% | 2.2% | 1.1% | 1.1% | 0.49% |
| Apr 2026 | 23.6% | 12% | 16.5% | 12.1% | 11.2% | 6.1% | 4.4% | 3.7% | 2.4% | 1.3% | 2.2% | 1.9% | 0.99% | 0.95% | 0.39% |
| May 2026 | 20.4% | 14.3% | 17.1% | 12.6% | 11.6% | 5.4% | 4.6% | 3.8% | 2.5% | 1.4% | 2.3% | 1.7% | 0.84% | 0.97% | 0.34% |
| Jun 2026 | 20.3% | 14.3% | 17.1% | 12.7% | 11.6% | 5.4% | 4.6% | 3.9% | 2.5% | 1.4% | 2.3% | 2% | 0.84% | 0.78% | 0.28% |
| Jul 2026 | 19.3% | 16.7% | 17.4% | 12.1% | 11% | 5.2% | 4.5% | 3.7% | 2.4% | 1.4% | 2.2% | 1.9% | 0.98% | 0.95% | 0.27% |
| Aug 2026 | 19.4% | 16.7% | 17.3% | 12% | 10.8% | 6% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.92% | 0.31% |
| Sep 2026 | 22.7% | 16% | 15% | 11.8% | 10.6% | 6% | 4.4% | 3.5% | 2.3% | 1.9% | 1.7% | 1.6% | 1.1% | 1.1% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 38.6K | +18.5% | +3.3 points | |
| 2, moved from 3rd to 2nd | 16% | 27.2K | -3% | -0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15% | 25.5K | -12.1% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.8% | 20.2K | +0.15% | -0.1 points | |
| 5, held 5th | 10.6% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 6% | 10.2K | +2.1% | 0 points | |
| 7, held 7th | 4.4% | 7.4K | 0% | -0.1 points | |
| 8, held 8th | 3.5% | 6K | -2.3% | -0.1 points | |
| 9, held 9th | 2.3% | 4K | -0.5% | 0 points | |
| 10, moved from 12th to 10th | 1.9% | 3.2K | +43.2% | +0.5 pointsmoved from 12th to 10th | |
| 11, moved from 10th to 11th | 1.7% | 3K | -19.2% | -0.4 pointsmoved from 10th to 11th | |
| 12, moved from 11th to 12th | 1.6% | 2.7K | -13.6% | -0.3 pointsmoved from 11th to 12th | |
| 13, held 13th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 14, held 14th | 1.1% | 1.9K | +21.3% | +0.2 points | |
| 15, held 15th | 0.25% | 430 | -17.3% | -0.1 points |
22.7%
Held 1st. 38.6K estimated branded searches, +18.5% vs prior month. Share +3.3 points.
2.
Kernel16%
Moved from 3rd to 2nd. 27.2K estimated branded searches, -3% vs prior month. Share -0.7 points.
3.
Milford15%
Moved from 2nd to 3rd. 25.5K estimated branded searches, -12.1% vs prior month. Share -2.3 points.
11.8%
Held 4th. 20.2K estimated branded searches, +0.15% vs prior month. Share -0.1 points.
10.6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6%
Held 6th. 10.2K estimated branded searches, +2.1% vs prior month. Share 0 points.
4.4%
Held 7th. 7.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Booster3.5%
Held 8th. 6K estimated branded searches, -2.3% vs prior month. Share -0.1 points.
9.
AMP2.3%
Held 9th. 4K estimated branded searches, -0.5% vs prior month. Share 0 points.
10.
ASB1.9%
Moved from 12th to 10th. 3.2K estimated branded searches, +43.2% vs prior month. Share +0.5 points.
1.7%
Moved from 10th to 11th. 3K estimated branded searches, -19.2% vs prior month. Share -0.4 points.
12.
ANZ1.6%
Moved from 11th to 12th. 2.7K estimated branded searches, -13.6% vs prior month. Share -0.3 points.
13.
Westpac1.1%
Held 13th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
14.
BNZ1.1%
Held 14th. 1.9K estimated branded searches, +21.3% vs prior month. Share +0.2 points.
0.25%
Held 15th. 430 estimated branded searches, -17.3% vs prior month. Share -0.1 points.
Compare popularity between SuperLife and its closest rivals
Every comparison with SuperLife
14 comparisons
- Fisher Funds vs SuperLife
- Generate KiwiSaver vs SuperLife
- InvestNow vs SuperLife
- Kernel vs SuperLife
- Milford vs SuperLife
- Simplicity vs SuperLife
- Booster vs SuperLife
- AMP vs SuperLife
- ASB vs SuperLife
- Mercer KiwiSaver vs SuperLife
- ANZ vs SuperLife
- SuperLife vs Westpac
- BNZ vs SuperLife
- Juno KiwiSaver vs SuperLife
How has branded search demand for SuperLife changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SuperLife in New Zealand fell from 12.7K to 10.2K.
- Across the 12 months ending September 2026, SuperLife’s share of searches among KiwiSaver providers in New Zealand decreased from 7% to 6%.
- Across the 12 months ending September 2026, SuperLife’s share of searches among KiwiSaver providers in New Zealand peaked at 7% in October 2025 and was lowest at 5.2% in July 2026.
How did search popularity change for New Zealand KiwiSaver providers in September 2026?
6 changes
In September 2026, ASB overtook Mercer KiwiSaver and ANZ to rank 10th among KiwiSaver providers in New Zealand, with 1.9% of the searches.
In September 2026, Fisher Funds gained share of searches among KiwiSaver providers in New Zealand, from 19.4% to 22.7%.
In September 2026, Milford lost share of searches among KiwiSaver providers in New Zealand, from 17.3% to 15%.
In September 2026, Kernel lost share of searches among KiwiSaver providers in New Zealand, from 16.7% to 16%.
InvestNow’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 11.6% to 10.6% in September 2026.
Generate KiwiSaver’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 12.7% to 11.8% in September 2026.
How are SuperLife’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using SuperLife’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kiwisaver superlife
- superlife
- superlife funds
- superlife growth fund
- superlife invest
- superlife investments
- superlife kiwisaver
- superlife kiwisaver scheme
Who owns SuperLife?
SuperLife is owned by Smart. Brandwave does not track any other brands owned by Smart.
Do you work for SuperLife? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SuperLife your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.