How popular isBooster?
In September 2026, people searched for Booster by name about 5,960 times in New Zealand, about the same as the previous year. These searches made up 3.5% of all New Zealand KiwiSaver provider searches, placing Booster eighth out of 15 providers. When we asked both ChatGPT and Google AI Overviews about KiwiSaver providers, Booster appeared in one of the five answers and was the eighth most recommended of the 15.
Booster is the eighth most searched of 15 competitors and the eighth most recommended in AI answers.
Fisher FundsShare of searches 22.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
KernelShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MilfordShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Generate KiwiSaverShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
BoosterShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top KiwiSaver providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Booster was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Booster is the eighth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simplicity1st- Kernel2nd
- Milford3rd
InvestNow4th
ANZ5th
ASB6th- Fisher Funds7th
- Booster8th
- Generate KiwiSaver9th
Westpac10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simplicity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milford3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- InvestNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Generate KiwiSaver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher Funds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Booster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about KiwiSaver providers
5 answers
Asked ChatGPT
“Which KiwiSaver provider should I switch to in New Zealand?”
Asked ChatGPT
“What are the best KiwiSaver providers in New Zealand?”
Asked ChatGPT
“What's the best KiwiSaver provider in New Zealand for low fees?”
Searched Google, AI Overview
“kiwisaver providers”
Searched Google, AI Overview
“switch kiwisaver provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which KiwiSaver providers compete with Booster?
Share of searches by month for Fisher Funds, Kernel, Milford, Generate KiwiSaver, InvestNow, SuperLife, Simplicity, Booster, AMP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher Funds | Kernel | Milford | Generate KiwiSaver | InvestNow | SuperLife | Simplicity | Booster | AMP | ASB | Mercer KiwiSaver | ANZ | Westpac | BNZ | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 10.1% | 22.1% | 11% | 9.9% | 7% | 5% | 3.4% | 2.2% | 1.5% | 2% | 2.1% | 1% | 0.84% | 0.52% |
| Nov 2025 | 23.8% | 9.2% | 20% | 12% | 9% | 6.3% | 5.3% | 3.7% | 2.4% | 1.6% | 2.2% | 2% | 1.2% | 0.96% | 0.47% |
| Dec 2025 | 23.6% | 10.8% | 18.4% | 12% | 10.9% | 6.2% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.96% | 0.79% | 0.47% |
| Jan 2026 | 23.1% | 11.1% | 18.4% | 11.9% | 10.7% | 6.1% | 5.2% | 3.5% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.9% | 0.44% |
| Feb 2026 | 25.8% | 10.1% | 18.1% | 10.9% | 9.8% | 5.6% | 4.8% | 4.1% | 2.2% | 1.4% | 2.4% | 2.2% | 1.1% | 1% | 0.43% |
| Mar 2026 | 23.2% | 10.5% | 17.3% | 14.2% | 8.8% | 5.9% | 4.3% | 4.4% | 2.8% | 1.6% | 2.2% | 2.2% | 1.1% | 1.1% | 0.49% |
| Apr 2026 | 23.6% | 12% | 16.5% | 12.1% | 11.2% | 6.1% | 4.4% | 3.7% | 2.4% | 1.3% | 2.2% | 1.9% | 0.99% | 0.95% | 0.39% |
| May 2026 | 20.4% | 14.3% | 17.1% | 12.6% | 11.6% | 5.4% | 4.6% | 3.8% | 2.5% | 1.4% | 2.3% | 1.7% | 0.84% | 0.97% | 0.34% |
| Jun 2026 | 20.3% | 14.3% | 17.1% | 12.7% | 11.6% | 5.4% | 4.6% | 3.9% | 2.5% | 1.4% | 2.3% | 2% | 0.84% | 0.78% | 0.28% |
| Jul 2026 | 19.3% | 16.7% | 17.4% | 12.1% | 11% | 5.2% | 4.5% | 3.7% | 2.4% | 1.4% | 2.2% | 1.9% | 0.98% | 0.95% | 0.27% |
| Aug 2026 | 19.4% | 16.7% | 17.3% | 12% | 10.8% | 6% | 4.4% | 3.6% | 2.4% | 1.3% | 2.2% | 1.9% | 0.95% | 0.92% | 0.31% |
| Sep 2026 | 22.7% | 16% | 15% | 11.8% | 10.6% | 6% | 4.4% | 3.5% | 2.3% | 1.9% | 1.7% | 1.6% | 1.1% | 1.1% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 38.6K | +18.5% | +3.3 points | |
| 2, moved from 3rd to 2nd | 16% | 27.2K | -3% | -0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15% | 25.5K | -12.1% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.8% | 20.2K | +0.15% | -0.1 points | |
| 5, held 5th | 10.6% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 6% | 10.2K | +2.1% | 0 points | |
| 7, held 7th | 4.4% | 7.4K | 0% | -0.1 points | |
| 8, held 8th | 3.5% | 6K | -2.3% | -0.1 points | |
| 9, held 9th | 2.3% | 4K | -0.5% | 0 points | |
| 10, moved from 12th to 10th | 1.9% | 3.2K | +43.2% | +0.5 pointsmoved from 12th to 10th | |
| 11, moved from 10th to 11th | 1.7% | 3K | -19.2% | -0.4 pointsmoved from 10th to 11th | |
| 12, moved from 11th to 12th | 1.6% | 2.7K | -13.6% | -0.3 pointsmoved from 11th to 12th | |
| 13, held 13th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 14, held 14th | 1.1% | 1.9K | +21.3% | +0.2 points | |
| 15, held 15th | 0.25% | 430 | -17.3% | -0.1 points |
22.7%
Held 1st. 38.6K estimated branded searches, +18.5% vs prior month. Share +3.3 points.
2.
Kernel16%
Moved from 3rd to 2nd. 27.2K estimated branded searches, -3% vs prior month. Share -0.7 points.
3.
Milford15%
Moved from 2nd to 3rd. 25.5K estimated branded searches, -12.1% vs prior month. Share -2.3 points.
11.8%
Held 4th. 20.2K estimated branded searches, +0.15% vs prior month. Share -0.1 points.
10.6%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6%
Held 6th. 10.2K estimated branded searches, +2.1% vs prior month. Share 0 points.
4.4%
Held 7th. 7.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Booster3.5%
Held 8th. 6K estimated branded searches, -2.3% vs prior month. Share -0.1 points.
9.
AMP2.3%
Held 9th. 4K estimated branded searches, -0.5% vs prior month. Share 0 points.
10.
ASB1.9%
Moved from 12th to 10th. 3.2K estimated branded searches, +43.2% vs prior month. Share +0.5 points.
1.7%
Moved from 10th to 11th. 3K estimated branded searches, -19.2% vs prior month. Share -0.4 points.
12.
ANZ1.6%
Moved from 11th to 12th. 2.7K estimated branded searches, -13.6% vs prior month. Share -0.3 points.
13.
Westpac1.1%
Held 13th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
14.
BNZ1.1%
Held 14th. 1.9K estimated branded searches, +21.3% vs prior month. Share +0.2 points.
0.25%
Held 15th. 430 estimated branded searches, -17.3% vs prior month. Share -0.1 points.
Compare popularity between Booster and its closest rivals
Every comparison with Booster
14 comparisons
How has branded search demand for Booster changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Booster in New Zealand held steady, from 6.2K to 6K.
- Across the 12 months ending September 2026, Booster’s share of searches among KiwiSaver providers in New Zealand peaked at 4.4% in March 2026 and was lowest at 3.4% in October 2025.
How did search popularity change for New Zealand KiwiSaver providers in September 2026?
6 changes
In September 2026, ASB overtook Mercer KiwiSaver and ANZ to rank 10th among KiwiSaver providers in New Zealand, with 1.9% of the searches.
In September 2026, Fisher Funds gained share of searches among KiwiSaver providers in New Zealand, from 19.4% to 22.7%.
In September 2026, Milford lost share of searches among KiwiSaver providers in New Zealand, from 17.3% to 15%.
In September 2026, Kernel lost share of searches among KiwiSaver providers in New Zealand, from 16.7% to 16%.
InvestNow’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 11.6% to 10.6% in September 2026.
Generate KiwiSaver’s share of searches among KiwiSaver providers in New Zealand has lost ground for 3 months in a row, from 12.7% to 11.8% in September 2026.
How are Booster’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Booster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- booster financial services
- booster funds
- booster investment management
- booster investments
- booster kiwi saver
- booster kiwisaver
- booster kiwisaver funds
- booster kiwisaver scheme
- booster managed funds
- kiwisaver booster
- kiwisaver booster scheme
Who owns Booster?
Booster is owned by 
Booster Investment Management Limited. Brandwave also tracks Booster Savvy, owned by the same company, in New Zealand.
Do you work for Booster? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Booster your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.