AMP vs Booster:Which is more popular by branded search in New Zealand?
In August 2026, Booster had more branded searches than AMP among KiwiSaver providers in New Zealand. Booster was estimated to have 6.1K branded searches compared to AMP’s 4.5K, and held a 0.3% Share of Search versus AMP’s 0.22%.
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Which is more popular in search, AMP or Booster?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booster, AMP. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the AMP and Booster comparison changed over the last 12 months?
3 findings
- Booster was ahead of AMP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AMP’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 4.7K to 4.5K.
- Across the 11 months ending August 2026, Booster’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.25% to 0.3%, and its estimated monthly branded searches moved from 6.2K to 6.1K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
0 changes
Neither AMP nor Booster moved beyond provider rounding among KiwiSaver providers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AMP’s and Booster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AMP
10 branded search terms
- amp co nz
- amp investments
- amp kiwisaver
- amp kiwisaver funds
- amp kiwisaver scheme
- amp managed funds
- amp new zealand
- amp nz
- kiwisaver amp
- kiwisaver amp co nz
Booster
13 branded search terms
- booster financial services
- booster funds
- booster investment management
- booster investments
- booster kiwi saver
- booster kiwisaver
- booster kiwisaver funds
- booster kiwisaver nz
- booster kiwisaver scheme
- booster managed funds
- kiwisaver booster
- kiwisaver booster co nz
- kiwisaver booster scheme
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.