Generate KiwiSaver vs Kernel:Which is more popular by branded search in New Zealand?
In August 2026, Kernel had more branded searches than Generate KiwiSaver among KiwiSaver providers in New Zealand. Kernel was estimated to have 30.8K branded searches compared to Generate KiwiSaver’s 20.7K, and held a 1.5% Share of Search versus Generate KiwiSaver’s 1%.
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Which is more popular in search, Generate KiwiSaver or Kernel?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kernel, Generate KiwiSaver. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Generate KiwiSaver and Kernel comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Generate KiwiSaver took it in November 2025, Kernel took it in January 2026, Generate KiwiSaver took it in February 2026, Kernel took it in April 2026.
- Across the 11 months ending August 2026, Generate KiwiSaver’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.84% to 1%, and its estimated monthly branded searches moved from 20.4K to 20.7K.
- Across the 11 months ending August 2026, Kernel’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.84% to 1.5%, and its estimated monthly branded searches moved from 20.5K to 30.8K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
1 change
Estimated monthly branded searches for Kernel in New Zealand rose 50% over 11 measured months, from 20.5K to 30.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Generate KiwiSaver’s and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Generate KiwiSaver
16 branded search terms
- generate fund
- generate funds
- generate investments
- generate kiwi
- generate kiwisaver
- generate kiwisaver funds
- generate kiwisaver nz
- generate kiwisaver scheme
- generate managed funds
- generate nz
- generate thematic fund
- generate wealth
- generate wealth nz
- kiwi generate
- kiwisaver generate
- www generate kiwisaver
Kernel
18 branded search terms
- kernel cash fund
- kernel cash plus fund
- kernel fund
- kernel funds
- kernel global 100
- kernel high growth fund
- kernel invest
- kernel investment funds
- kernel kiwisaver
- kernel kiwisaver funds
- kernel nz
- kernel savings account
- kernel total world fund
- kernel wealth
- kernel wealth funds
- kernel wealth kiwisaver
- kernel wealth nz
- kiwisaver kernel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.