Booster vs Simplicity:Which is more popular by branded search in New Zealand?
In August 2026, Simplicity had more branded searches than Booster among KiwiSaver providers in New Zealand. Simplicity was estimated to have 21.1K branded searches compared to Booster’s 6.1K, and held a 1% Share of Search versus Booster’s 0.3%.
Follow Booster vs Simplicity and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Booster or Simplicity?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simplicity, Booster. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Booster and Simplicity comparison changed over the last 12 months?
3 findings
- Simplicity was ahead of Booster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booster’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.25% to 0.3%, and its estimated monthly branded searches moved from 6.2K to 6.1K.
- Across the 11 months ending August 2026, Simplicity’s estimated Share of Search among KiwiSaver providers in New Zealand held steady at 1%, and its estimated monthly branded searches moved from 25.2K to 21.1K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
1 change
Estimated monthly branded searches for Simplicity in New Zealand fell 16.3% over 11 measured months, from 25.2K to 21.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Booster’s and Simplicity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booster
13 branded search terms
- booster financial services
- booster funds
- booster investment management
- booster investments
- booster kiwi saver
- booster kiwisaver
- booster kiwisaver funds
- booster kiwisaver nz
- booster kiwisaver scheme
- booster managed funds
- kiwisaver booster
- kiwisaver booster co nz
- kiwisaver booster scheme
Simplicity
16 branded search terms
- kiwisaver simplicity
- simplicity fund
- simplicity funds
- simplicity funds nz
- simplicity home loans
- simplicity investment
- simplicity investments
- simplicity investments nz
- simplicity kiwisaver
- simplicity kiwisaver fund
- simplicity kiwisaver funds
- simplicity kiwisaver nz
- simplicity kiwisaver scheme
- simplicity nz
- simplicity nz kiwisaver
- www simplicity kiwisaver
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.