BNZ vs Prospa:Which is more popular?
In September 2026, Prospa had more branded searches than BNZ among business lenders in New Zealand. Prospa had about 1,820 branded searches, while BNZ had 720. Prospa made up 6.3% of all business lender searches we track, and BNZ accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about business lenders, both BNZ and Prospa appeared in all five answers. BNZ was mentioned before Prospa in every answer.
Who do people search for more?
Prospa, about 3 searches for every 1 for BNZ
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
BNZ, named ahead of Prospa in every answer
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Top business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both BNZ and Prospa showed up in all five answers. BNZ was listed before Prospa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BNZ1st
ANZ2nd- Prospa3rd
Bizcap4th
Heartland Bank5th
UDC Finance6th
Lending Crowd–
Banjo Loans–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business lenders
5 answers
Asked ChatGPT
“Which business lender should I use in New Zealand?”
Asked ChatGPT
“What are the best business lenders in New Zealand?”
Asked ChatGPT
“What's the best business lender in New Zealand for a small business?”
Searched Google, AI Overview
“small business loan nz”
Searched Google, AI Overview
“business finance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is BNZ or Prospa more popular in search?
This chart shows how often people search Google for BNZ and Prospa by name. Each line represents a brand's share of searches for all eight business lenders we track, month by month, from searches in New Zealand.
Share of searches by month for Prospa, BNZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heartland Bank | UDC Finance | Prospa | ANZ | BNZ | Bizcap | Lending Crowd | Banjo Loans |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 30.3% | 6.7% | 2.7% | 1.5% | 2.2% | 0.97% | 0.04% |
| Nov 2025 | 56.3% | 30.6% | 6.7% | 2.7% | 1.2% | 1.5% | 0.98% | 0.04% |
| Dec 2025 | 53.4% | 35.6% | 4.9% | 2.6% | 1.1% | 1.4% | 0.92% | 0% |
| Jan 2026 | 52.1% | 34.7% | 6.1% | 2.5% | 1.1% | 2.5% | 0.91% | 0.04% |
| Feb 2026 | 56.1% | 30.5% | 6.6% | 2.7% | 1.5% | 1.8% | 0.79% | 0.04% |
| Mar 2026 | 51.5% | 34.2% | 7.2% | 3% | 1.3% | 2% | 0.73% | 0.03% |
| Apr 2026 | 52.7% | 35.1% | 6.2% | 2.1% | 1.1% | 2.1% | 0.6% | 0.04% |
| May 2026 | 55.8% | 30.3% | 6.6% | 2.7% | 1.5% | 2.2% | 0.79% | 0.04% |
| Jun 2026 | 62.2% | 27.6% | 5.1% | 2% | 0.89% | 1.6% | 0.59% | 0.03% |
| Jul 2026 | 53% | 35.2% | 5.5% | 2.6% | 1.1% | 2.1% | 0.5% | 0.04% |
| Aug 2026 | 52.8% | 35.2% | 6.4% | 2.1% | 0.92% | 2.1% | 0.5% | 0.04% |
| Sep 2026 | 51.5% | 34.4% | 6.3% | 2.5% | 2.5% | 2% | 0.73% | 0.03% |
How has the BNZ and Prospa comparison changed over the last 12 months?
3 findings
- Prospa was ahead of BNZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BNZ’s share of searches among business lenders in New Zealand moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 390 to 720.
- Across the 12 months ending September 2026, Prospa’s share of searches among business lenders in New Zealand moved from 6.7% to 6.3%, and its estimated monthly branded searches held steady at 1.8K.
How did search popularity change for New Zealand business lenders in September 2026?
1 change
In September 2026, BNZ overtook Bizcap to rank 5th among business lenders in New Zealand, with 2.5% of the searches.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using BNZ’s and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business lenders
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