ANZ vs BNZ:Which is more popular by branded search in New Zealand?
In August 2026, ANZ had more branded searches than BNZ among KiwiSaver providers in New Zealand. ANZ was estimated to have 731K branded searches compared to BNZ’s 153K, and held a 35.6% Share of Search versus BNZ’s 7.4%.
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Which is more popular in search, ANZ or BNZ?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ANZ, BNZ. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the ANZ and BNZ comparison changed over the last 12 months?
3 findings
- ANZ was ahead of BNZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ANZ’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 44.1% to 35.6%, and its estimated monthly branded searches moved from 1.1M to 731K.
- Across the 11 months ending August 2026, BNZ’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 6.6% to 7.4%, and its estimated monthly branded searches moved from 159K to 153K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
1 change
In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ANZ’s and BNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANZ
17 branded search terms
- anz
- ANZ Bank
- anz banking
- anz credit card
- anz home loan
- anz home loans
- anz investments
- anz kiwisaver
- anz kiwisaver fund
- anz kiwisaver scheme
- anz mortgage
- anz mortgages
- anz personal loan
- anz savings
- anz savings account
- anz term deposit
- kiwisaver anz
BNZ
15 branded search terms
- Bank of New Zealand
- bnz
- bnz banking
- bnz credit card
- bnz home loan
- bnz home loans
- bnz kiwisaver
- bnz kiwisaver scheme
- bnz mortgage
- bnz mortgages
- bnz personal loan
- bnz savings
- bnz savings account
- bnz term deposit
- kiwisaver bnz
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