BNZ vs Fisher Funds:Which is more popular by branded search in New Zealand?
In August 2026, BNZ had more branded searches than Fisher Funds among KiwiSaver providers in New Zealand. BNZ was estimated to have 153K branded searches compared to Fisher Funds’ 60.3K, and held a 7.4% Share of Search versus Fisher Funds’ 2.9%.
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Which is more popular in search, BNZ or Fisher Funds?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BNZ, Fisher Funds. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the BNZ and Fisher Funds comparison changed over the last 12 months?
3 findings
- BNZ was ahead of Fisher Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BNZ’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 6.6% to 7.4%, and its estimated monthly branded searches moved from 159K to 153K.
- Across the 11 months ending August 2026, Fisher Funds’ estimated Share of Search among KiwiSaver providers in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 72.5K to 60.3K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
1 change
Estimated monthly branded searches for Fisher Funds in New Zealand fell 16.8% over 11 measured months, from 72.5K to 60.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BNZ’s and Fisher Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BNZ
15 branded search terms
- Bank of New Zealand
- bnz
- bnz banking
- bnz credit card
- bnz home loan
- bnz home loans
- bnz kiwisaver
- bnz kiwisaver scheme
- bnz mortgage
- bnz mortgages
- bnz personal loan
- bnz savings
- bnz savings account
- bnz term deposit
- kiwisaver bnz
Fisher Funds
25 branded search terms
- fisher funds
- fisher funds christchurch
- fisher funds growth fund
- fisher funds investments
- fisher funds kiwi wealth
- fisher funds kiwisaver
- fisher funds kiwisaver plan
- fisher funds managed funds
- fisher funds new zealand
- fisher funds nz
- fisher funds two
- fisher funds two kiwisaver
- fisher funds wellington
- fisher kiwisaver
- fisherfunds
- fisherfunds two
- kiwi wealth
- kiwi wealth fisher funds
- kiwi wealth kiwisaver
- kiwi wealth saver
- kiwisaver fisher funds
- kiwisaver fisherfunds
- kiwiwealth
- kiwiwealth kiwi saver
- kiwiwealth kiwisaver
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.