Brandwave

BNZ vs Q Mastercard:Which is more popular?

In September 2026, Q Mastercard had more branded searches than BNZ among credit card providers in New Zealand. Q Mastercard had about 22,800 branded searches, while BNZ had 2,400. Q Mastercard made up 19.7% of all credit card provider searches we track, and BNZ accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about credit card providers, BNZ appeared in two of the five answers and Q Mastercard in none.

Among credit card providers in New Zealand in September 2026

Who do people search for more?

Q Mastercard, about 10 searches for every 1 for BNZ

Q Mastercard 22.8K searchesBNZ 2.4K searches

Who does AI mention more?

BNZ, mentioned in 2 of 5 answers, Q Mastercard in 0

BNZ in 2 of 5Q Mastercard in 0 of 5

Who does AI recommend more?

BNZ, the only one of the two named

BNZ first in 2Q Mastercard never named

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Top credit card providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BNZ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Q Mastercard did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. TSB2nd
  3. ASB3rd
  4. ANZ4th
  5. Westpac5th
  6. BNZ6th
  7. Kiwibank7th
  8. Gem by Latitude–
  9. Q Mastercard–
  10. Farmers Mastercard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit card providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BNZ or Q Mastercard more popular in search?

This chart shows how often people search Google for BNZ and Q Mastercard by name. Each line represents a brand's share of searches for all ten credit card providers we track, month by month, from searches in New Zealand.

BNZ and Q Mastercard among credit card providers in New Zealand, by month

Share of searches by month for Q Mastercard, BNZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGem by LatitudeAmerican ExpressQ MastercardANZASBFarmers MastercardWestpacBNZKiwibankTSB
Oct 202541%22.9%20.7%3.7%3%2.7%2.4%2%1.3%0.4%
Nov 202541.4%22.2%22.2%2.9%2.4%3.3%2%2%1.3%0.39%
Dec 202546.5%20.6%20.2%2.6%2.2%3.2%1.7%1.7%0.91%0.29%
Jan 202642.1%23.1%20.4%3.6%2.4%3%2%2%1.1%0.48%
Feb 202641.7%22.5%21.9%3.6%2.4%2.9%1.9%1.9%0.99%0.39%
Mar 202643.2%23.6%19.2%3.1%2.5%2.8%2.1%2.1%1.1%0.34%
Apr 202642.5%21.5%21.2%3.4%2.8%3.1%1.8%2.3%0.96%0.37%
May 202642.8%22.1%20.1%3.3%2.6%3.2%2.2%2.2%1.2%0.44%
Jun 202642.4%21.8%21.7%3.1%2.5%3.2%2.1%1.7%1.1%0.34%
Jul 202640.5%26.8%18.8%3.3%2.2%3%2.2%1.8%0.93%0.36%
Aug 202641.7%26%18.4%3.3%2.6%2.9%2.2%1.7%0.9%0.35%
Sep 202642.3%22.9%19.7%3.8%2.5%2.5%2.5%2.1%1.4%0.34%

How has the BNZ and Q Mastercard comparison changed over the last 12 months?

3 findings
  • Q Mastercard was ahead of BNZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BNZ’s share of searches among credit card providers in New Zealand moved from 2% to 2.1%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Q Mastercard’s share of searches among credit card providers in New Zealand moved from 20.7% to 19.7%, and its estimated monthly branded searches moved from 24.9K to 22.8K.

How did search popularity change for New Zealand credit card providers in September 2026?

1 change
  1. In September 2026, Q Mastercard gained share of searches among credit card providers in New Zealand, from 18.4% to 19.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BNZ’s and Q Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BNZ

1 branded search term

  • bnz credit card

Q Mastercard

8 branded search terms

  • q card
  • q mastercard
  • q mastercard application
  • q mastercard apply
  • q mastercard card
  • q mastercard payments
  • qmastercard
  • qmastercard apply

How the Brand Demand Index is measured

Other head-to-heads among credit card providers

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