Le Creuset vs Lodge:Which is more popular?
In September 2026, Le Creuset had more branded searches than Lodge among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Lodge had 74,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Lodge accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Lodge appeared in four of the five answers and Le Creuset in one. Lodge was mentioned before Le Creuset in three out of four answers.
Who do people search for more?
Le Creuset, about 20 searches for every 1 for Lodge
Who does AI mention more?
Lodge, mentioned in 4 of 5 answers, Le Creuset in 1
Who does AI recommend more?
Lodge, named ahead of Le Creuset in 3 of 4 answers
Follow Le Creuset vs Lodge and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lodge was listed before Le Creuset in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tramontina1st
All-Clad2nd- Lodge3rd
Tefal4th- Le Creuset5th
Caraway6th
Made In7th
Circulon–
Ninja–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy?”
Asked ChatGPT
“What are the best frying pan brands?”
Asked ChatGPT
“What's the best frying pan brand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan”
Searched Google, AI Overview
“nonstick frying pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or Lodge more popular in search?
This chart shows how often people search Google for Le Creuset and Lodge by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Made In | All-Clad | Lodge | Caraway | Circulon | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 18.5% | 10.9% | 4.9% | 4.9% | 3.3% | 2.2% | 0.66% | 0.36% | <0.01% |
| Nov 2025 | 53.1% | 18.6% | 8.7% | 5.8% | 5.8% | 3.2% | 3.9% | 0.53% | 0.35% | <0.01% |
| Dec 2025 | 56.8% | 15.8% | 7.6% | 5.1% | 6.2% | 3.4% | 4.2% | 0.46% | 0.38% | <0.01% |
| Jan 2026 | 50.2% | 20.9% | 10.1% | 5.5% | 5.5% | 3.7% | 3% | 0.74% | 0.4% | <0.01% |
| Feb 2026 | 50.5% | 21.1% | 10.2% | 5.6% | 5.6% | 3.7% | 2.5% | 0.41% | 0.41% | <0.01% |
| Mar 2026 | 50.1% | 21% | 12.4% | 5.5% | 4.5% | 3% | 2.5% | 0.5% | 0.41% | <0.01% |
| Apr 2026 | 52.6% | 18% | 13% | 4.7% | 4.7% | 3.9% | 2.1% | 0.43% | 0.43% | <0.01% |
| May 2026 | 50.1% | 20.5% | 12.4% | 5.5% | 4.5% | 3.7% | 2.5% | 0.41% | 0.33% | <0.01% |
| Jun 2026 | 49.5% | 16.6% | 12.2% | 5.5% | 10% | 3.7% | 2% | 0.33% | 0.27% | <0.01% |
| Jul 2026 | 53.9% | 15.1% | 13.3% | 6% | 4.9% | 4% | 2.2% | 0.36% | 0.29% | <0.01% |
| Aug 2026 | 51.9% | 17.7% | 12.8% | 5.7% | 4.7% | 3.8% | 2.6% | 0.42% | 0.34% | <0.01% |
| Sep 2026 | 55.6% | 18.5% | 11.1% | 5% | 4.1% | 2.7% | 2.2% | 0.37% | 0.37% | <0.01% |
How has the Le Creuset and Lodge comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands worldwide moved from 54.3% to 55.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands worldwide moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for frying pan brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.
In September 2026, Lodge lost share of searches among frying pan brands worldwide, from 3.8% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Lodge
1 branded search term
- lodge cast iron
Other head-to-heads among frying pan brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.