Brandwave

Tefal vs Tramontina:Which is more popular?

In September 2026, Tefal had more branded searches than Tramontina among frying pan brands worldwide. Tefal had about 500,000 branded searches, while Tramontina had 301,000. Tefal made up 18.5% of all frying pan brand searches we track, and Tramontina accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tramontina appeared in four of the five answers and Tefal in two. Tramontina was mentioned before Tefal in every answer.

Among frying pan brands worldwide in September 2026

Who do people search for more?

Tefal, about 66% more searches than Tramontina

Tefal 500K searchesTramontina 301K searches

Who does AI mention more?

Tramontina, mentioned in 4 of 5 answers, Tefal in 2

Tramontina in 4 of 5Tefal in 2 of 5

Who does AI recommend more?

Tramontina, named ahead of Tefal in every answer

Tramontina first in 4Tefal never first

Follow Tefal vs Tramontina and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tramontina was listed before Tefal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Lodge3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Caraway6th
  7. Made In7th
  8. Circulon–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Tefal or Tramontina more popular in search?

This chart shows how often people search Google for Tefal and Tramontina by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.

Tefal and Tramontina among frying pan brands worldwide, by month

Share of searches by month for Tefal, Tramontina. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

How has the Tefal and Tramontina comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of Tramontina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide held steady at 18.5%, and its estimated monthly branded searches moved from 511K to 500K.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among frying pan brands worldwide moved from 10.9% to 11.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for frying pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.

  2. In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tefal’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tefal

2 branded search terms

  • tefal
  • tefal ingenio

Tramontina

1 branded search term

  • tramontina

How the Brand Demand Index is measured

Other head-to-heads among frying pan brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.