Tefal vs Tramontina:Which is more popular?
In September 2026, Tefal had more branded searches than Tramontina among frying pan brands worldwide. Tefal had about 500,000 branded searches, while Tramontina had 301,000. Tefal made up 18.5% of all frying pan brand searches we track, and Tramontina accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tramontina appeared in four of the five answers and Tefal in two. Tramontina was mentioned before Tefal in every answer.
Who do people search for more?
Tefal, about 66% more searches than Tramontina
Who does AI mention more?
Tramontina, mentioned in 4 of 5 answers, Tefal in 2
Who does AI recommend more?
Tramontina, named ahead of Tefal in every answer
Follow Tefal vs Tramontina and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tramontina was listed before Tefal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tramontina1st
All-Clad2nd
Lodge3rd
Tefal4th
Le Creuset5th
Caraway6th
Made In7th
Circulon–
Ninja–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy?”
Asked ChatGPT
“What are the best frying pan brands?”
Asked ChatGPT
“What's the best frying pan brand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan”
Searched Google, AI Overview
“nonstick frying pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tefal or Tramontina more popular in search?
This chart shows how often people search Google for Tefal and Tramontina by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Tramontina. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Made In | All-Clad | Lodge | Caraway | Circulon | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 18.5% | 10.9% | 4.9% | 4.9% | 3.3% | 2.2% | 0.66% | 0.36% | <0.01% |
| Nov 2025 | 53.1% | 18.6% | 8.7% | 5.8% | 5.8% | 3.2% | 3.9% | 0.53% | 0.35% | <0.01% |
| Dec 2025 | 56.8% | 15.8% | 7.6% | 5.1% | 6.2% | 3.4% | 4.2% | 0.46% | 0.38% | <0.01% |
| Jan 2026 | 50.2% | 20.9% | 10.1% | 5.5% | 5.5% | 3.7% | 3% | 0.74% | 0.4% | <0.01% |
| Feb 2026 | 50.5% | 21.1% | 10.2% | 5.6% | 5.6% | 3.7% | 2.5% | 0.41% | 0.41% | <0.01% |
| Mar 2026 | 50.1% | 21% | 12.4% | 5.5% | 4.5% | 3% | 2.5% | 0.5% | 0.41% | <0.01% |
| Apr 2026 | 52.6% | 18% | 13% | 4.7% | 4.7% | 3.9% | 2.1% | 0.43% | 0.43% | <0.01% |
| May 2026 | 50.1% | 20.5% | 12.4% | 5.5% | 4.5% | 3.7% | 2.5% | 0.41% | 0.33% | <0.01% |
| Jun 2026 | 49.5% | 16.6% | 12.2% | 5.5% | 10% | 3.7% | 2% | 0.33% | 0.27% | <0.01% |
| Jul 2026 | 53.9% | 15.1% | 13.3% | 6% | 4.9% | 4% | 2.2% | 0.36% | 0.29% | <0.01% |
| Aug 2026 | 51.9% | 17.7% | 12.8% | 5.7% | 4.7% | 3.8% | 2.6% | 0.42% | 0.34% | <0.01% |
| Sep 2026 | 55.6% | 18.5% | 11.1% | 5% | 4.1% | 2.7% | 2.2% | 0.37% | 0.37% | <0.01% |
How has the Tefal and Tramontina comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Tramontina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide held steady at 18.5%, and its estimated monthly branded searches moved from 511K to 500K.
- Across the 12 months ending September 2026, Tramontina’s share of searches among frying pan brands worldwide moved from 10.9% to 11.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for frying pan brands worldwide in September 2026?
2 changes

In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.

In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tefal’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tefal
2 branded search terms
- tefal
- tefal ingenio
Tramontina
1 branded search term
- tramontina
Other head-to-heads among frying pan brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.