Le Creuset vs Made In:Which is searched more?
In September 2026, Le Creuset had more branded searches than Made In among frying pan brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Made In’s 209K, and held a 44.5% Share of Search versus Made In’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Le Creuset or Made In?
Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, Made In. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Made In | All-Clad | Caraway | Circulon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 31.3% | 12.2% | 6% | 5.6% | 1.7% | 0.52% |
| Nov 2025 | 36.8% | 28.3% | 18.2% | 7.3% | 6.3% | 2.7% | 0.36% |
| Dec 2025 | 39.6% | 28.5% | 15.5% | 6.5% | 6.7% | 2.9% | 0.32% |
| Jan 2026 | 37.7% | 34.6% | 11.5% | 6.9% | 6.4% | 2.3% | 0.56% |
| Feb 2026 | 38.8% | 34.5% | 11.5% | 6.7% | 6.2% | 1.9% | 0.32% |
| Mar 2026 | 40% | 35.6% | 10.1% | 6.4% | 5.6% | 2% | 0.4% |
| Apr 2026 | 40% | 36% | 11.5% | 5.2% | 5.2% | 1.6% | 0.32% |
| May 2026 | 40.7% | 32.2% | 12.1% | 7% | 5.7% | 2% | 0.33% |
| Jun 2026 | 38.4% | 34.6% | 9.7% | 6.2% | 9.3% | 1.6% | 0.26% |
| Jul 2026 | 42.3% | 32.4% | 11.1% | 6.8% | 5.5% | 1.7% | 0.28% |
| Aug 2026 | 39.5% | 37% | 9.9% | 6.3% | 4.9% | 2% | 0.32% |
| Sep 2026 | 44.5% | 33.9% | 9.1% | 6.2% | 4.2% | 1.8% | 0.29% |
How has the Le Creuset and Made In comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Made In in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among frying pan brands worldwide moved from 42.7% to 44.5%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among frying pan brands worldwide moved from 6% to 6.2%, and its estimated monthly branded searches held steady at 209K.
How did search popularity change for frying pan brands worldwide in September 2026?
1 change
In September 2026, Le Creuset gained estimated Share of Search among frying pan brands worldwide, from 39.5% to 44.5%.
Other head-to-heads among frying pan brands
How each brand is measured
Brandwave collects information about searches that people make online using Le Creuset’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Made In
3 branded search terms
- cookware made in
- made in cookware
- madein
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