Brandwave

All-Clad vs Le Creuset:Which is searched more?

In September 2026, Le Creuset had more branded searches than All-Clad among frying pan brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to All-Clad’s 110K, and held an 82.2% Share of Search versus All-Clad’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among frying pan brands worldwide in September 2026Which is more popular in search, All-Clad or Le Creuset?
All-Clad6%110K searches
vs
Le Creuset82.2%1.5M searches

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Which is more popular in search, All-Clad or Le Creuset?

Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

All-Clad and Le Creuset among frying pan brands worldwide, by month

Share of Search by month for Le Creuset, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetMade InAll-CladCarawayCirculonNinjaHexClad
Oct 202580.7%7.3%7.3%3.3%0.97%0.53%<0.01%
Nov 202576.3%8.4%8.4%5.6%0.76%0.5%<0.01%
Dec 202577.6%7%8.5%5.7%0.63%0.51%0.01%
Jan 202676.7%8.4%8.4%4.6%1.1%0.62%<0.01%
Feb 202677.7%8.6%8.6%3.9%0.63%0.63%<0.01%
Mar 202678.8%8.7%7.1%3.9%0.78%0.64%<0.01%
Apr 202680.8%7.3%7.3%3.3%0.66%0.66%<0.01%
May 202679%8.7%7.1%3.9%0.64%0.52%<0.01%
Jun 202673.3%8.1%14.8%3%0.49%0.4%<0.01%
Jul 202679.8%8.8%7.2%3.2%0.53%0.43%<0.01%
Aug 202679%8.7%7.1%3.9%0.64%0.52%0.01%
Sep 202682.2%7.4%6%3.3%0.54%0.54%<0.01%

How has the All-Clad and Le Creuset comparison changed over the last 12 months?

  • Le Creuset was ahead of All-Clad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among frying pan brands worldwide moved from 7.3% to 6%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among frying pan brands worldwide moved from 80.7% to 82.2%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for frying pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among frying pan brands worldwide, from 79% to 82.2%.

  2. In September 2026, All-Clad lost estimated Share of Search among frying pan brands worldwide, from 7.1% to 6%.

Other head-to-heads among frying pan brands

How each brand is measured

Brandwave collects information about searches that people make online using All-Clad’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

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