Le Creuset vs Tefal:Which is more popular?
In September 2026, Le Creuset had more branded searches than Tefal among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Tefal had 500,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Tefal accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tefal appeared in two of the five answers and Le Creuset in one. Tefal was mentioned before Le Creuset in two out of three answers that named either.
Who do people search for more?
Le Creuset, about 3 searches for every 1 for Tefal
Who does AI mention more?
Tefal, mentioned in 2 of 5 answers, Le Creuset in 1
Who does AI recommend more?
Tefal, named ahead of Le Creuset in 2 of 3 answers
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tefal was listed before Le Creuset in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tramontina1st
All-Clad2nd
Lodge3rd- Tefal4th
- Le Creuset5th
Caraway6th
Made In7th
Circulon–
Ninja–
HexClad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy?”
Asked ChatGPT
“What are the best frying pan brands?”
Asked ChatGPT
“What's the best frying pan brand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan”
Searched Google, AI Overview
“nonstick frying pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or Tefal more popular in search?
This chart shows how often people search Google for Le Creuset and Tefal by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Tramontina | Made In | All-Clad | Lodge | Caraway | Circulon | Ninja | HexClad |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 18.5% | 10.9% | 4.9% | 4.9% | 3.3% | 2.2% | 0.66% | 0.36% | <0.01% |
| Nov 2025 | 53.1% | 18.6% | 8.7% | 5.8% | 5.8% | 3.2% | 3.9% | 0.53% | 0.35% | <0.01% |
| Dec 2025 | 56.8% | 15.8% | 7.6% | 5.1% | 6.2% | 3.4% | 4.2% | 0.46% | 0.38% | <0.01% |
| Jan 2026 | 50.2% | 20.9% | 10.1% | 5.5% | 5.5% | 3.7% | 3% | 0.74% | 0.4% | <0.01% |
| Feb 2026 | 50.5% | 21.1% | 10.2% | 5.6% | 5.6% | 3.7% | 2.5% | 0.41% | 0.41% | <0.01% |
| Mar 2026 | 50.1% | 21% | 12.4% | 5.5% | 4.5% | 3% | 2.5% | 0.5% | 0.41% | <0.01% |
| Apr 2026 | 52.6% | 18% | 13% | 4.7% | 4.7% | 3.9% | 2.1% | 0.43% | 0.43% | <0.01% |
| May 2026 | 50.1% | 20.5% | 12.4% | 5.5% | 4.5% | 3.7% | 2.5% | 0.41% | 0.33% | <0.01% |
| Jun 2026 | 49.5% | 16.6% | 12.2% | 5.5% | 10% | 3.7% | 2% | 0.33% | 0.27% | <0.01% |
| Jul 2026 | 53.9% | 15.1% | 13.3% | 6% | 4.9% | 4% | 2.2% | 0.36% | 0.29% | <0.01% |
| Aug 2026 | 51.9% | 17.7% | 12.8% | 5.7% | 4.7% | 3.8% | 2.6% | 0.42% | 0.34% | <0.01% |
| Sep 2026 | 55.6% | 18.5% | 11.1% | 5% | 4.1% | 2.7% | 2.2% | 0.37% | 0.37% | <0.01% |
How has the Le Creuset and Tefal comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands worldwide moved from 54.3% to 55.6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide held steady at 18.5%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for frying pan brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.
In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Tefal
2 branded search terms
- tefal
- tefal ingenio
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