Brandwave

Le Creuset vs Tramontina:Which is more popular?

In September 2026, Le Creuset had more branded searches than Tramontina among frying pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Tramontina had 301,000. Le Creuset made up 55.6% of all frying pan brand searches we track, and Tramontina accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tramontina appeared in four of the five answers and Le Creuset in one. Tramontina was mentioned before Le Creuset in every answer.

Among frying pan brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 5 searches for every 1 for Tramontina

Le Creuset 1.5M searchesTramontina 301K searches

Who does AI mention more?

Tramontina, mentioned in 4 of 5 answers, Le Creuset in 1

Tramontina in 4 of 5Le Creuset in 1 of 5

Who does AI recommend more?

Tramontina, named ahead of Le Creuset in every answer

Tramontina first in 4Le Creuset never first

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Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tramontina was listed before Le Creuset in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Lodge3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Caraway6th
  7. Made In7th
  8. Circulon–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Le Creuset or Tramontina more popular in search?

This chart shows how often people search Google for Le Creuset and Tramontina by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.

Le Creuset and Tramontina among frying pan brands worldwide, by month

Share of searches by month for Le Creuset, Tramontina. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

How has the Le Creuset and Tramontina comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Tramontina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among frying pan brands worldwide moved from 54.3% to 55.6%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among frying pan brands worldwide moved from 10.9% to 11.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for frying pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among frying pan brands worldwide, from 51.9% to 55.6%.

  2. In September 2026, Tramontina lost share of searches among frying pan brands worldwide, from 12.8% to 11.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Tramontina

1 branded search term

  • tramontina

How the Brand Demand Index is measured

Other head-to-heads among frying pan brands

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