Payhip vs Sellfy:Which is more popular by branded search?
In August 2026, Payhip had more branded searches than Sellfy among digital product sales platforms worldwide. Payhip was estimated to have 368K branded searches compared to Sellfy’s 12.8K, and held a 28.4% Share of Search versus Sellfy’s 0.99%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Payhip or Sellfy?
Compare platforms for selling downloadable products and licences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Payhip, Sellfy. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Lemon Squeezy | Sellfy | SendOwl |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 21% | 5.2% | 2.9% | 0.84% |
| Nov 2025 | 69.4% | 20.7% | 6.2% | 2.9% | 0.83% |
| Dec 2025 | 71.1% | 21.2% | 5.2% | 2% | 0.47% |
| Jan 2026 | 73.8% | 18.2% | 5.5% | 2.1% | 0.49% |
| Feb 2026 | 73.1% | 17.9% | 6.6% | 2.1% | 0.39% |
| Mar 2026 | 69.3% | 20.7% | 7.6% | 1.9% | 0.37% |
| Apr 2026 | 69.6% | 20.8% | 7.7% | 1.6% | 0.37% |
| May 2026 | 69.8% | 20.9% | 7.7% | 1.3% | 0.37% |
| Jun 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.29% |
| Jul 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.24% |
| Aug 2026 | 63.4% | 28.4% | 7% | 0.99% | 0.28% |
| Sep 2026 | — | — | — | — | — |
How has the Payhip and Sellfy comparison changed over the last 12 months?
3 findings
- Payhip was ahead of Sellfy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among digital product sales platforms worldwide moved from 21% to 28.4%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, Sellfy’s estimated Share of Search among digital product sales platforms worldwide moved from 2.9% to 0.99%, and its estimated monthly branded searches moved from 27.8K to 12.8K.
How did search popularity change for digital product sales platforms worldwide in August 2026?
2 changes
In August 2026, Payhip gained estimated Share of Search among digital product sales platforms worldwide, from 24.5% to 28.4%.
Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Payhip’s and Sellfy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.