Brandwave

Big Green Egg vs Matador:Which is more popular?

In October 2026, Big Green Egg had more branded searches than Matador among BBQ brands worldwide. Big Green Egg had about 90,500 branded searches, while Matador had 17,700. Big Green Egg made up 11.7% of all BBQ brand searches we track, and Matador accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Big Green Egg appeared in two of the five answers and Matador in none.

Among BBQ brands worldwide in October 2026

Who do people search for more?

Big Green Egg, about 5 searches for every 1 for Matador

Big Green Egg 90.5K searchesMatador 17.7K searches

Who does AI mention more?

Big Green Egg, mentioned in 2 of 5 answers, Matador in 0

Big Green Egg in 2 of 5Matador in 0 of 5

Who does AI recommend more?

Big Green Egg, the only one of the two named

Big Green Egg first in 2Matador never named

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Matador did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Big Green Egg or Matador more popular in search?

This chart shows how often people search Google for Big Green Egg and Matador by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.

Big Green Egg and Matador among BBQ brands worldwide, by month

Share of searches by month for Big Green Egg, Matador. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

How has branded search for Big Green Egg and Matador changed worldwide over the last 12 months?

3 findings
  • Big Green Egg was ahead of Matador in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Big Green Egg’s share of searches among BBQ brands worldwide moved from 14.8% to 11.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K.

How did search popularity change for BBQ brands worldwide in October 2026?

3 changes

  1. In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.

  2. In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches.

  3. In October 2026, Big Green Egg lost share of searches among BBQ brands worldwide, from 12.9% to 11.7%.

How are Big Green Egg’s and Matador’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Matador

2 branded search terms

  • matador bbq
  • matador grill

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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