Brandwave

Microsoft Clarity vs Similarweb:Which is more popular?

In September 2026, Similarweb had more branded searches than Microsoft Clarity among web analytics tools worldwide. Similarweb had about 301,000 branded searches, while Microsoft Clarity had 165,000. Similarweb made up 7.8% of all web analytics tool searches we track, and Microsoft Clarity accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Microsoft Clarity appeared in all five answers and Similarweb in none.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Similarweb, about 82% more searches than Microsoft Clarity

Similarweb 301K searchesMicrosoft Clarity 165K searches

Who does AI mention more?

Microsoft Clarity, mentioned in every answer we collected

Microsoft Clarity in 5 of 5Similarweb in 0 of 5

Who does AI recommend more?

Microsoft Clarity, the only one of the two named

Microsoft Clarity first in 5Similarweb never named

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity appeared in all five answers. Similarweb did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Similarweb–
  10. Hotjar–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Similarweb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Clarity or Similarweb more popular in search?

This chart shows how often people search Google for Microsoft Clarity and Similarweb by name. Each line represents a brand's share of searches for all 13 web analytics tools we track, month by month, from English-language searches worldwide.

Microsoft Clarity and Similarweb among web analytics tools worldwide, by month

Share of searches by month for Similarweb, Microsoft Clarity. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsUmamiPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202568.5%13%3.9%3.9%4.8%2.6%1.6%0.64%0.2%0.29%0.2%0.2%0.16%
Nov 202567.7%12.8%3.9%3.8%3.8%4.7%1.6%0.63%0.2%0.29%0.2%0.17%0.15%
Dec 202571.1%11.1%4.1%4.1%3.3%3.4%1.4%0.55%0.26%0.25%0.18%0.18%0.13%
Jan 202667.9%12.9%4.8%4.7%3.9%2.6%1.6%0.63%0.24%0.29%0.2%0.17%0.13%
Feb 202672.9%11.3%3.4%5.1%2.8%1.5%1.2%0.56%0.26%0.31%0.27%0.24%0.09%
Mar 202671.5%13.5%5%4.1%1.8%1.5%0.98%0.54%0.25%0.3%0.22%0.19%0.09%
Apr 202674.7%11.6%3.5%4.2%1.9%1.6%0.99%0.47%0.26%0.31%0.23%0.17%0.11%
May 202678.9%8.3%3.8%4.5%1.4%1.1%0.73%0.41%0.23%0.34%0.16%0.15%0.07%
Jun 202672.5%9.2%6.2%5%2.3%1.9%1.4%0.45%0.26%0.37%0.18%0.16%0.13%
Jul 202674%9.3%6.2%5.1%1.5%1.5%0.97%0.37%0.32%0.31%0.15%0.16%0.11%
Aug 202675.6%7.7%6.4%5.2%1.6%1.3%0.97%0.38%0.27%0.26%0.12%0.13%0.11%
Sep 202675.1%7.8%6.4%4.3%2.8%1.6%0.97%0.31%0.27%0.21%0.1%0.09%0.06%

How has the Microsoft Clarity and Similarweb comparison changed over the last 12 months?

3 findings

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.2% to 4.3%.

  2. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Clarity

1 branded search term

  • microsoft clarity

Similarweb

1 branded search term

  • similarweb

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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