Bosch vs GE Appliances:Which is more popular?
In September 2026, Bosch had more branded searches than GE Appliances among washing machine brands worldwide. Bosch had about 165,000 branded searches, while GE Appliances had 110,000. Bosch made up 3.3% of all washing machine brand searches we track, and GE Appliances accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about washing machine brands, GE Appliances appeared in three of the five answers and Bosch in one. GE Appliances was mentioned before Bosch in three out of four answers that named either.
Who do people search for more?
Bosch, about 50% more searches than GE Appliances
Who does AI mention more?
GE Appliances, mentioned in 3 of 5 answers, Bosch in 1
Who does AI recommend more?
GE Appliances, named ahead of Bosch in 3 of 4 answers
Follow Bosch vs GE Appliances and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GE Appliances was listed before Bosch in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st
Speed Queen2nd
Electrolux3rd
Whirlpool4th- GE Appliances5th
Samsung6th- Bosch7th
Smeg–
Midea–
Beko–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Speed Queen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine brand should I buy?”
Asked ChatGPT
“What are the best washing machine brands?”
Asked ChatGPT
“What's the best washing machine brand for a family home?”
Searched Google, AI Overview
“washing machine brands”
Searched Google, AI Overview
“best washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bosch or GE Appliances more popular in search?
This chart shows how often people search Google for Bosch and GE Appliances by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bosch, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Midea | Beko | LG | Haier | Bosch | Samsung | Speed Queen | GE Appliances | Westinghouse | Fisher & Paykel | Whirlpool | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.9% | 8.5% | 10.4% | 9% | 8.5% | 3.8% | 2.9% | 2.6% | 2.6% | 2.6% | 0.63% | 0.15% | 0.02% |
| Nov 2025 | 36.7% | 20% | 7.4% | 9% | 6.5% | 7.4% | 2.7% | 3% | 2.2% | 2.2% | 2.2% | 0.54% | 0.11% | 0.02% |
| Dec 2025 | 28.1% | 22.5% | 8.4% | 10.3% | 7.3% | 10.3% | 3.1% | 2.8% | 2.5% | 2.1% | 2.1% | 0.51% | 0.12% | 0.02% |
| Jan 2026 | 27.7% | 22.6% | 8.3% | 10.2% | 8.7% | 8.3% | 3% | 2.8% | 3% | 2.5% | 2% | 0.61% | 0.15% | 0.02% |
| Feb 2026 | 26.6% | 22% | 8% | 9.8% | 10.3% | 8% | 2.9% | 3.8% | 2.9% | 2.4% | 2.4% | 0.59% | 0.14% | 0.02% |
| Mar 2026 | 29% | 19.5% | 8.7% | 8.7% | 11.1% | 8.7% | 3.2% | 3.4% | 2.6% | 2.1% | 2.1% | 0.64% | 0.13% | 0.02% |
| Apr 2026 | 30.4% | 17.4% | 9.1% | 9.1% | 7.9% | 11.2% | 3.3% | 3.1% | 3.3% | 2.2% | 2.2% | 0.55% | 0.11% | 0.02% |
| May 2026 | 30% | 17.1% | 11% | 9% | 7.8% | 11% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.13% | 0.02% |
| Jun 2026 | 28.6% | 14% | 15.7% | 10.5% | 7.4% | 10.5% | 3.1% | 2.9% | 2.6% | 2.1% | 2.1% | 0.52% | 0.13% | 0.02% |
| Jul 2026 | 24.2% | 17.5% | 16.3% | 10.9% | 7.7% | 8.9% | 3.3% | 3.5% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
| Aug 2026 | 29.1% | 17.4% | 13% | 8.7% | 9.2% | 7.1% | 3.9% | 3.4% | 3.2% | 2.1% | 2.1% | 0.53% | 0.16% | 0.02% |
| Sep 2026 | 30.1% | 20.5% | 11% | 9% | 7.7% | 7.4% | 3.3% | 3% | 2.7% | 2.2% | 2.2% | 0.54% | 0.16% | 0.02% |
How has the Bosch and GE Appliances comparison changed over the last 12 months?
3 findings
- Bosch was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among washing machine brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for washing machine brands worldwide in September 2026?
2 changes
In September 2026, Bosch lost share of searches among washing machine brands worldwide, from 3.9% to 3.3%.
Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch washing machine
GE Appliances
1 branded search term
- ge appliances
Other head-to-heads among washing machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.