Brandwave

EltaMD vs Supergoop!:Which is more popular?

In September 2026, Supergoop! had more branded searches than EltaMD among sunscreen brands worldwide. Supergoop! had about 125,000 branded searches, while EltaMD had 60,500. Supergoop! made up 2.9% of all sunscreen brand searches we track, and EltaMD accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, EltaMD appeared in two of the four answers and Supergoop! in one. EltaMD was mentioned before Supergoop! in every answer that named either.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

Supergoop!, about 2 searches for every 1 for EltaMD

Supergoop! 125K searchesEltaMD 60.5K searches

Who does AI mention more?

EltaMD, mentioned in 2 of 4 answers, Supergoop! in 1

EltaMD in 2 of 4Supergoop! in 1 of 4

Who does AI recommend more?

EltaMD, named ahead of Supergoop! in 2 of 2 answers

EltaMD first in 2Supergoop! never first

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Supergoop! was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. EltaMD was listed before Supergoop! in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. Sun Bum–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is EltaMD or Supergoop! more popular in search?

This chart shows how often people search Google for EltaMD and Supergoop! by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

EltaMD and Supergoop! among sunscreen brands worldwide, by month

Share of searches by month for Supergoop!, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the EltaMD and Supergoop! comparison changed over the last 12 months?

3 findings
  • Supergoop! was ahead of EltaMD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Supergoop!’s share of searches among sunscreen brands worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 108K to 125K.

How did search popularity change for sunscreen brands worldwide in September 2026?

1 change

  1. Supergoop!’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.2% to 2.9% in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using EltaMD’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EltaMD

2 branded search terms

  • elta md
  • eltamd

Supergoop!

5 branded search terms

  • super goop
  • supergoop
  • supergoop spf
  • supergoop sunscreen
  • supergoop unseen sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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