Neutrogena vs Nivea:Which is searched more?
In September 2026, Neutrogena had more branded searches than Nivea among sunscreen brands worldwide. Neutrogena was estimated to have 861K branded searches compared to Nivea’s 783K, and held a 20.3% Share of Search versus Nivea’s 18.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Neutrogena or Nivea?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neutrogena, Nivea. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Nivea | Ultra Violette | Banana Boat | Supergoop! | Bondi Sands | Sun Bum | Naked Sundays | Vacation | COOLA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 22.7% | 15.9% | 4.9% | 4.6% | 2.6% | 2.1% | 1.5% | 0.86% | 0.39% | 0.14% |
| Nov 2025 | 48.1% | 20.2% | 17.3% | 3.4% | 2.8% | 2.9% | 2.2% | 1.5% | 1% | 0.43% | 0.12% |
| Dec 2025 | 48.5% | 21.9% | 14.8% | 3.3% | 3.5% | 2.8% | 2.2% | 1.7% | 0.73% | 0.38% | 0.12% |
| Jan 2026 | 46.9% | 21.1% | 16.9% | 3.3% | 4% | 2.9% | 1.9% | 1.9% | 0.6% | 0.4% | 0.15% |
| Feb 2026 | 49.5% | 21.2% | 15.1% | 3% | 3.6% | 2.9% | 1.9% | 1.7% | 0.48% | 0.48% | 0.19% |
| Mar 2026 | 49.7% | 19.7% | 12.4% | 4% | 3.7% | 4% | 2.3% | 2.5% | 0.57% | 0.78% | 0.28% |
| Apr 2026 | 48.9% | 19.3% | 12.2% | 3.7% | 4% | 4.8% | 2.8% | 2.4% | 0.66% | 0.92% | 0.28% |
| May 2026 | 47.3% | 18.7% | 11.8% | 4.8% | 3.9% | 5.6% | 2.8% | 3% | 0.69% | 1.2% | 0.33% |
| Jun 2026 | 43.6% | 17.8% | 12.9% | 6.2% | 4.4% | 5.5% | 3% | 3.9% | 0.86% | 1.3% | 0.46% |
| Jul 2026 | 43.5% | 17.2% | 18.1% | 5.1% | 4.2% | 4.5% | 2.1% | 3.2% | 0.67% | 1% | 0.38% |
| Aug 2026 | 44.9% | 21.7% | 16.2% | 4.6% | 4.1% | 3.2% | 1.8% | 1.9% | 0.63% | 0.72% | 0.21% |
| Sep 2026 | 43.2% | 20.3% | 18.5% | 6.6% | 3.4% | 2.9% | 2.1% | 1.7% | 0.6% | 0.52% | 0.14% |
How has the Neutrogena and Nivea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nivea took it in July 2026, Neutrogena took it in August 2026.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among sunscreen brands worldwide moved from 22.7% to 20.3%, and its estimated monthly branded searches moved from 942K to 861K.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide moved from 15.9% to 18.5%, and its estimated monthly branded searches moved from 660K to 783K.
How did search popularity change for sunscreen brands worldwide in September 2026?
2 changes
In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.
In September 2026, Neutrogena lost estimated Share of Search among sunscreen brands worldwide, from 21.7% to 20.3%.
Other head-to-heads among sunscreen brands
La Roche-Posay vs Neutrogena: compare search popularity
- La Roche-Posay vs Nivea: compare search popularity
La Roche-Posay vs Ultra Violette: compare search popularity
La Roche-Posay vs Banana Boat: compare search popularity- Neutrogena vs Ultra Violette: compare search popularity
- Neutrogena vs Banana Boat: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Neutrogena’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neutrogena
3 branded search terms
- neutrogena
- neutrogena hydro boost
- neutrogena suntan lotion
Nivea
2 branded search terms
- nivea
- nivea creme
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.