Brandwave

Blue Lizard vs EltaMD:Which is more popular?

In September 2026, EltaMD had more branded searches than Blue Lizard among sunscreen brands worldwide. EltaMD had about 60,500 branded searches, while Blue Lizard had 27,100. EltaMD made up 1.4% of all sunscreen brand searches we track, and Blue Lizard accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in three of the four answers and EltaMD in two. Blue Lizard and EltaMD were each mentioned first in two of the four answers.

Among sunscreen brands worldwide in September 2026

Who do people search for more?

EltaMD, about 2 searches for every 1 for Blue Lizard

EltaMD 60.5K searchesBlue Lizard 27.1K searches

Who does AI mention more?

Blue Lizard, mentioned in 3 of 4 answers, EltaMD in 2

Blue Lizard in 3 of 4EltaMD in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Blue Lizard first in 2EltaMD first in 2

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Lizard was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Blue Lizard and EltaMD were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. Blue Lizard4th
  5. Supergoop!5th
  6. Nivea–
  7. Ultra Violette–
  8. Banana Boat–
  9. Bondi Sands–
  10. Sun Bum–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bondi Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sun Bum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or EltaMD more popular in search?

This chart shows how often people search Google for Blue Lizard and EltaMD by name. Each line represents a brand's share of searches for all 13 sunscreen brands we track, month by month, from English-language searches worldwide.

Blue Lizard and EltaMD among sunscreen brands worldwide, by month

Share of searches by month for EltaMD, Blue Lizard. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumEltaMDBlue LizardNaked SundaysVacationCOOLA
Oct 202543.4%22.3%15.7%4.8%4.6%2.6%2.1%1.5%1.4%0.23%0.85%0.39%0.14%
Nov 202547.4%19.9%17.1%3.3%2.8%2.9%2.2%1.4%1.3%0.17%1%0.42%0.12%
Dec 202547.9%21.6%14.7%3.3%3.5%2.7%2.2%1.7%1.1%0.21%0.72%0.38%0.12%
Jan 202646.1%20.8%16.6%3.3%4%2.8%1.9%1.8%1.2%0.3%0.59%0.39%0.14%
Feb 202648.6%20.9%14.9%2.9%3.5%2.9%1.9%1.7%1.3%0.32%0.47%0.48%0.19%
Mar 202648.6%19.2%12.1%3.9%3.6%3.9%2.2%2.4%1.6%0.72%0.56%0.76%0.28%
Apr 202647.7%18.8%11.9%3.6%3.9%4.7%2.7%2.4%1.6%0.86%0.64%0.89%0.27%
May 202645.8%18.1%11.5%4.7%3.8%5.4%2.7%2.9%1.5%1.5%0.67%1.1%0.32%
Jun 202641.8%17.1%12.3%6%4.2%5.2%2.9%3.8%1.7%2.5%0.83%1.2%0.44%
Jul 202642.1%16.7%17.5%5%4%4.3%2.1%3.1%1.4%1.7%0.65%1%0.36%
Aug 202643.9%21.2%15.8%4.5%4%3.2%1.8%1.9%1.2%0.97%0.62%0.7%0.21%
Sep 202642.3%19.9%18.1%6.5%3.3%2.9%2.1%1.7%1.4%0.63%0.59%0.51%0.13%

How has the Blue Lizard and EltaMD comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Blue Lizard took it in June 2026, EltaMD took it in August 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands worldwide moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for sunscreen brands worldwide in September 2026?

1 change

  1. Blue Lizard’s share of searches among sunscreen brands worldwide has lost ground for 3 months in a row, from 2.5% to 0.63% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

EltaMD

2 branded search terms

  • elta md
  • eltamd

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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