Brandwave

Miele vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than Miele among oven brands worldwide. Whirlpool had about 21,700 branded searches, while Miele had 18,100. Whirlpool made up 0.77% of all oven brand searches we track, and Miele accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about oven brands, Miele and Whirlpool each appeared in three of the five answers. Miele was mentioned before Whirlpool in two out of three answers that named either.

Among oven brands worldwide in September 2026

Who do people search for more?

Whirlpool, about 20% more searches than Miele

Whirlpool 21.7K searchesMiele 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Miele in 3 of 5Whirlpool in 3 of 5

Who does AI recommend more?

Miele, named ahead of Whirlpool in 2 of 3 answers

Miele first in 2Whirlpool first in 1

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Top oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele and Whirlpool were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before Whirlpool in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. Miele3rd
  4. Whirlpool4th
  5. Frigidaire5th
  6. Wolf6th
  7. Electrolux7th
  8. Smeg–
  9. Westinghouse–
  10. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Miele or Whirlpool more popular in search?

This chart shows how often people search Google for Miele and Whirlpool by name. Each line represents a brand's share of searches for all ten oven brands we track, month by month, from English-language searches worldwide.

Miele and Whirlpool among oven brands worldwide, by month

Share of searches by month for Whirlpool, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWestinghouseWolfBoschFisher & PaykelWhirlpoolMieleFrigidaireGE Profile
Oct 202551.5%36%4.6%2%1.6%1.1%0.95%0.76%0.77%0.6%
Nov 202558.1%31.7%3.5%2%1.2%0.86%0.84%0.58%0.52%0.68%
Dec 202549.3%39.4%3.6%2.3%1.5%0.89%0.87%0.73%0.6%0.7%
Jan 202648.8%39.8%3.6%2.3%1.5%1.1%0.86%0.72%0.44%0.85%
Feb 202648.1%39.7%4.3%2.3%1.5%1.1%0.89%0.88%0.43%0.65%
Mar 202653.2%35.7%3.9%2.1%1.4%1.2%0.83%0.79%0.48%0.51%
Apr 202656.5%32.3%4.1%2.1%1.5%1%0.72%0.68%0.48%0.54%
May 202656.6%32.3%4.2%2.2%1.2%1%0.69%0.68%0.48%0.54%
Jun 202659.6%29.2%4.4%2.1%1.3%1.1%0.73%0.72%0.49%0.46%
Jul 202651.3%37.1%4.6%2.2%1.4%1.1%0.77%0.62%0.44%0.53%
Aug 202655.9%33.5%4.1%2.1%1.2%1%0.81%0.67%0.46%0.38%
Sep 202653.5%36.5%3.9%1.7%1.2%0.97%0.77%0.65%0.53%0.36%

How has the Miele and Whirlpool comparison changed over the last 12 months?

3 findings
  • Whirlpool was ahead of Miele in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Miele’s share of searches among oven brands worldwide moved from 0.76% to 0.65%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Whirlpool’s share of searches among oven brands worldwide moved from 0.95% to 0.77%, and its estimated monthly branded searches moved from 27.6K to 21.7K.

How did search popularity change for oven brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026.

  2. Estimated monthly branded searches for Miele worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

1 branded search term

  • miele oven

Whirlpool

2 branded search terms

  • whirlpool oven
  • whirlpool range

How the Brand Demand Index is measured

Other head-to-heads among oven brands

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